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Envelope-to: olivia@oaksviewic.com
Delivery-date: Thu, 22 Aug 2024 18:02:12 +0300
Date: Thu, 22 Aug 2024 10:01:30 -0500 (CDT)
From: Apptio <mail@apptio.com>
Reply-To: mail@apptio.com
To: olivia@oaksviewic.com
Message-ID: <485312403.152367209.1724338890205@abmktmail-batch1j.marketo.org>
Subject: Without FinOps, the best parts of cloud drift away
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FinOps: The Way Forward
If you're far enough in your cloud journey, you will have experienced the s=
train of moving from a traditional, fixed procurement model to a variable o=
ne. Eventually, you will need to adopt a new operating model for cloud fina=
ncial management and integrate FinOps: financial management tailored to the=
 needs of cloud-first organizations.

=C2=A0

Our eBook <https://go2.apptio.com/dc/8P0__QGRLJ1eCmlftrgo3NTxRWpbs7i2DRxHoH=
9v-_6awlyXD-zqqKOMCEyocPyiCN6CDxDu9HpKUiFRq17yAcMTRHcoaBPXMPHbeMgmCWa9ts5T4=
M-VN0-FrmAT3n-_k-eFjlD7m00aZ055P9c3SHQqE1qsHBNIB4eE5ZXrC60Ab_xi4wgqdiCeMHPO=
kIMVSskWMMRHdnyfv6Zo5M-DefOq0QQTSDyKb6k3eqASiB8znyeGh38odxbGVjMvwv1gRXuRAyD=
dZGF7b18JaUaGT3aN-ax5DIY4S-b29wjwUQg=3D/OTM1LUNUSC00NjkAAAGVGZQVyUfWAw-LUco=
jsymK8s2Lg5-juyN4gyfc640swH28sixwN3yBUwOJqNUl-BkQ9zkurOw=3D> has the key in=
formation you need to get started:

=09- FinOps definition =E2=80=93 the six core principles
=09- Balancing the "Iron Triangle" of quality, cost, and time
=09- Breakdowns for all phases of the FinOps lifecycle
Learn more <https://go2.apptio.com/dc/8P0__QGRLJ1eCmlftrgo3NTxRWpbs7i2DRxHo=
H9v-_6awlyXD-zqqKOMCEyocPyiCN6CDxDu9HpKUiFRq17yAcMTRHcoaBPXMPHbeMgmCWa9ts5T=
4M-VN0-FrmAT3n-_k-eFjlD7m00aZ055P9c3SHQqE1qsHBNIB4eE5ZXrC60Ab_xi4wgqdiCeMHP=
OkIMVSskWMMRHdnyfv6Zo5M-DefOq0QQTSDyKb6k3eqASiB8znyeGh38odxbGVjMvwv1gRXuRAy=
DdZGF7b18JaUaGT3aN-ax5DIY4S-b29wjwUQg=3D/OTM1LUNUSC00NjkAAAGVGZQVyUfWAw-LUc=
ojsymK8s2Lg5-juyN4gyfc640swH28sixwN3yBUwOJqNUl-BkQ9zkurOw=3D>
Make every tech dollar deliver value for your business.

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bility:hidden; opacity:0; color:transparent; mso-line-height-rule:exactly; =
line-height:0; font-size:0px; overflow:hidden; border-width:0; display:none=
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<div style=3D"text-align: center"><font face=3D"Verdana" size=3D"1">To view=
 this email as a web page, <a href=3D
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fgiggdhndnnJMXcBOVtvSLRWUWhyiPYJR6AOGczR6E=3D"
>click here</a><br /><br /></font></div>
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"https://go2.apptio.com/dc/8P0__QGRLJ1eCmlftrgo3NTxRWpbs7i2DRxHoH9v-_6awlyX=
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e=3D"Full Width Image" alt=3D"Cloud Suspect 2.png" style=3D"width:100%"></a=
>=20
</div> </td>=20
</tr>=20
</tbody>=20
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<table style=3D"width: 100%;" width=3D"100%" align=3D"center" cellpadding=
=3D"0" cellspacing=3D"0" class=3D"module-white mktoModule" id=3D"spacer15ef=
658c97-1e36-422e-b301-4321986747d1" border=3D"0" role=3D"presentation">=20
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<tr>=20
<td>=20
<table border=3D"0" style=3D"border: none" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td style=3D"-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyph=
ens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;line-h=
eight:35px;font-size:35px;" height=3D"35px">&nbsp;</td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
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<table class=3D"module-white mktoModule" id=3D"H2Headline" width=3D"100%" b=
order=3D"0" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" style=3D"w=
idth: 100%;" role=3D"presentation">=20
<tbody>=20
<tr>=20
<td>=20
<table width=3D"83%" align=3D"center" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td id=3D"white-h2-announce-title" style=3D"text-align:left;"> <h2>=20
<div class=3D"mktoText" id=3D"h2" style=3D"font-weight:bold;font-size: 28px=
; line-height: 32px; mso-line-height-rule:exactly;mso-line-height-alt:32px;=
">=20
<div>
 FinOps: The Way Forward=20
</div>=20
</div> </h2> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table class=3D"module-white mktoModule" id=3D"gray-section" width=3D"100%"=
 border=3D"0" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" style=3D=
"width:100%;" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td>=20
<table width=3D"83%" align=3D"center" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td id=3D"white-main-body-text">=20
<div class=3D"mktoText" id=3D"openText" style=3D"mso-line-height-rule: exac=
tly;">=20
<p>If you're far enough in your cloud journey, you will have experienced th=
e strain of moving from a traditional, fixed procurement model to a variabl=
e one. Eventually, you will need to adopt a new operating model for cloud f=
inancial management and integrate FinOps: financial management tailored to =
the needs of cloud-first organizations.</p>=20
<p>&nbsp;</p>=20
<p><a href=3D
"https://go2.apptio.com/dc/8P0__QGRLJ1eCmlftrgo3NTxRWpbs7i2DRxHoH9v-_6awlyX=
D-zqqKOMCEyocPyiCN6CDxDu9HpKUiFRq17yAcMTRHcoaBPXMPHbeMgmCWa9ts5T4M-VN0-FrmA=
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=3D"_blank" id=3D""
>Our eBook</a> has the key information you need to get started:</p>=20
<ul>=20
<li>FinOps definition =E2=80=93 the six core principles</li>=20
<li>Balancing the "Iron Triangle" of quality, cost, and time</li>=20
<li>Breakdowns for all phases of the FinOps lifecycle</li>=20
</ul>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
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ass=3D"module-white mktoModule" id=3D"bluebuttonrow" style=3D"width: 100%;"=
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<tbody>=20
<tr style=3D"line-height:1px;">=20
<td align=3D"center" style=3D"padding: 30px 20px 0 0px;">=20
<table width=3D"83%" cellpadding=3D"0" cellspacing=3D"0" style=3D"width: 83=
%; display: block; text-align: left;" role=3D"presentation">=20
<tbody>=20
<tr>=20
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=20
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<p><a href=3D
"https://go2.apptio.com/dc/8P0__QGRLJ1eCmlftrgo3NTxRWpbs7i2DRxHoH9v-_6awlyX=
D-zqqKOMCEyocPyiCN6CDxDu9HpKUiFRq17yAcMTRHcoaBPXMPHbeMgmCWa9ts5T4M-VN0-FrmA=
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>Learn more</a></p>=20
</div>=20
 </td>=20
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</table> </td>=20
</tr>=20
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</table> </td>=20
</tr>=20
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<td>=20
<table border=3D"0" style=3D"border: none" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td style=3D"-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyph=
ens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;line-h=
eight:35px;font-size:35px;" height=3D"35px">&nbsp;</td>=20
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<tbody>=20
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<td width=3D"100%" height=3D"7px" style=3D"font-size: 7px;line-height:7px;"=
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</tr>=20
<tr>=20
<td>=20
<table width=3D"83%" align=3D"center" role=3D"presentation">=20
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<tr style=3D"line-height:1px;">=20
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<div class=3D"mktoText" id=3D"colorBladecontent" style=3D"font-size: 18px; =
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<h4>Make every tech dollar deliver value for your business.</h4>=20
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</tbody>=20
</table> </td>=20
</tr>=20
<tr>=20
<td width=3D"100%" height=3D"7px" style=3D"font-size: 7px;line-height:7px;"=
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<table class=3D"mktoModule" id=3D"footer-snippet0dafe99e-c252-44cd-b2b6-88d=
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<tbody>=20
<tr>=20
<td>=20
<table align=3D"center" width=3D"83%" border=3D"0" cellpadding=3D"0" cellsp=
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<tbody>=20
<tr>=20
<td class=3D"legal" style=3D"color:#959595; font-family:'Lato', Helvetica N=
eue, Helvetica, Verdana, Arial, sans-serif; font-size:11px; line-height:18p=
x;padding-bottom:40px;">=20
<div class=3D"mktoSnippet" id=3D"legalFootereca0638b-3347-4abf-b090-e74832d=
83718">=20
<table width=3D"100%" style=3D"background: #F5F5F5; width: 100%;" align=3D"=
center" role=3D"presentation">=20
<tbody>=20
<tr>=20
<td>=20
<center>=20
<table role=3D"presentation" width=3D"100%" align=3D"center" style=3D"margi=
n: 0 auto; max-width: 600px;">=20
<tbody align=3D"center">=20
<tr>=20
<td valign=3D"middle" style=3D"padding-top: 50px;">=20
<div style=3D"font-size: 0;">=20
=20
<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=
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<tbody>=20
<tr>=20
<td><a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVGZQVyV5zjM30wXdyinrZKNnsFGCx5LU=
_ORQ6oG3usFd2ErjC71o-pa1r5e3I4ONqxwaquZU=3D"
><img alt=3D"Apptio - An IBM Company" src=3D"https://respond.apptio.com/rs/=
935-CTH-469/images/lightbg_apptio_logo_ftr.png" width=3D"130" height=3D"aut=
o" border=3D"0" hspace=3D"0" vspace=3D"0"></a></td>=20
</tr>=20
</tbody>=20
</table>=20
=20
=20
<table class=3D"social" align=3D"left" width=3D"auto" border=3D"0" cellpadd=
ing=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"float: left; dis=
play: inline-block; padding-bottom: 40px;">=20
<tbody>=20
<tr>=20
<td style=3D"color: #959595; font-family: 'Lato', Helvetica Neue, Helvetica=
, Verdana, Arial, sans-serif; font-size: 12px; line-height: 12px;">=20
<div class=3D"mktoImg" id=3D"std-footer-social-fb" mktoname=3D"Social #1" m=
ktolockimgstyle=3D"true" mktolockimgsize=3D"true" mktoimglink=3D"https://ww=
w.linkedin.com/company/apptio/">=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVGZQVyQVzwD92kK3Dl8e2bEorT2WT80f=
4Efb1cAf4DEjd7eBVdXJZ9ejSkd09XAAeNWTBo74=3D"
><img class=3D"social" alt=3D"LinkedIn" src=3D"https://respond.apptio.com/r=
s/935-CTH-469/images/Linkedin-959595.png" width=3D"17" height=3D"auto" bord=
er=3D"0" hspace=3D"0" vspace=3D"0" style=3D"display: block; vertical-align:=
 top;"></a>=20
</div> </td>=20
<td width=3D"30" style=3D"width: 30px;">&nbsp;</td>=20
<td style=3D"color: #959595; font-family: 'Lato', Helvetica Neue, Helvetica=
, Verdana, Arial, sans-serif; font-size: 12px; line-height: 12px;">=20
<div class=3D"mktoImg" id=3D"std-footer-social-li" mktoname=3D"Social #2" m=
ktolockimgstyle=3D"true" mktolockimgsize=3D"true" mktoimglink=3D"https://tw=
itter.com/Apptio">=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVGZQVyS2rddiLwCt2bGn96sSupSRyw4T=
bGZipoMuhtQRmxYFQCAcvnj6OcSvgE_YfW6_uCuY=3D"
><img class=3D"social" alt=3D"twitter X" src=3D"https://respond.apptio.com/=
rs/935-CTH-469/images/x-twitter_959595.png" width=3D"21" height=3D"auto" bo=
rder=3D"0" hspace=3D"0" vspace=3D"0" style=3D"display: block; vertical-alig=
n: top;"></a>=20
</div> </td>=20
<td width=3D"30" style=3D"width: 30px;">&nbsp;</td>=20
<td style=3D"color: #959595; font-family: 'Lato', Helvetica Neue, Helvetica=
, Verdana, Arial, sans-serif; font-size: 12px; line-height: 12px;">=20
<div class=3D"mktoImg" id=3D"std-footer-social-tw" mktoname=3D"Social #3" m=
ktolockimgstyle=3D"true" mktolockimgsize=3D"true" mktoimglink=3D"https://ww=
w.youtube.com/user/Apptio">=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVGZQVyYUX1ZzT2WQ_ZvIWcIo5zPzHQI7=
fA2ui7yD7I3pMLvhvla8I4sBDwbb1RsZkAMh43bY=3D"
><img class=3D"social" alt=3D"youtube" src=3D"https://respond.apptio.com/rs=
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=3D"0" hspace=3D"0" vspace=3D"0" style=3D"display: block; vertical-align: t=
op;"></a>=20
</div> </td>=20
<td width=3D"30" style=3D"width: 30px;">&nbsp;</td>=20
<td style=3D"color: #959595; font-family: 'Lato', Helvetica Neue, Helvetica=
, Verdana, Arial, sans-serif; font-size: 12px; line-height: 12px;">=20
<div class=3D"mktoImg" id=3D"std-footer-social-yt" mktoname=3D"Social #4" m=
ktolockimgstyle=3D"true" mktolockimgsize=3D"true" mktoimglink=3D"https://ww=
w.apptio.com/get-started/?utm_source=3Dmarketo&amp;utm_medium=3Demail">=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVGZQVyRLBCIXnIT-0OVMXK88WJW9Cy-Y=
ZZQQgAq0P8GmPEB279xZIYMT2E047ZWGAQ50CPpU=3D"
><img class=3D"social" alt=3D"Contact Us" src=3D"https://respond.apptio.com=
/rs/935-CTH-469/images/emailus-959595.png" width=3D"23" height=3D"auto" bor=
der=3D"0" hspace=3D"0" vspace=3D"0" style=3D"display: block; vertical-align=
: top;"></a>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
=20
</div> </td>=20
</tr>=20
<tr>=20
<td class=3D"legal" style=3D"color: #959595; font-family: 'Lato', Helvetica=
 Neue, Helvetica, Verdana, Arial, sans-serif; font-size: 11px; line-height:=
 18px; padding-bottom: 40px; text-align: left;">=20
<div class=3D"mktoText" id=3D"disclaimerText" mktoname=3D"Disclaimer">
 For questions regarding privacy and protection of your personal informatio=
n read our=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVGZQVyXW9W8hmFnkrbNWnMsVhlG2JpTX=
RxzhokXhGPQcWxcN9f7kE8sPHUBbnRlu2nc8RzFo=3D" target=3D"_blank" id=3D"" titl=
e=3D"Read our Privacy Policy"
>privacy policy</a>.=20
<br>=20
<br>=20
<strong><a style=3D"color: #666; font-weight: bold;" href=3D"https://respon=
d.apptio.com/UnsubscribePage.html?mkt_unsubscribe=3D1&mkt_tok=3DOTM1LUNUSC0=
0NjkAAAGVGZQVydfy7VHOldkPtlMVGUZFS-DK67U_IiL6Z_N_MF0JPW3k2MBP4zlSTVy4uKAbXz=
lJefqqxDNCEOz95eZMKqZs4IRFmzhGJMRjw3w9rtz9&amp;utm_source=3Dmarketo&amp;utm=
_medium=3Demail" target=3D"_blank" id=3D"" title=3D"Manage your email prefe=
rences here">Unsubscribe or manage your preferences</a></strong>=20
<br>=20
<br>11100 NE 8th Street, Ste 600 Bellevue, WA 98004 USA=20
<br> 2024 Apptio, an IBM Company. All rights reserved.=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
</center></td>=20
</tr>=20
</tbody>=20
</table>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table></td>=20
</tr>=20
</tbody>
</table>=20
=20
=20
</div>=20
</center>  =20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVGZQVybp6vJh8XeORk7xhA3Rm0LGoBtz=
hJ7nqRruU1NvTFC-ztsdQyAt5ASA20j6ZEFd0u_E=3D"
></a>
<img src=3D"https://go2.apptio.com/trk?t=3D1&mid=3DOTM1LUNUSC00NjkAAAGVGZQV=
ydBplOKV-HvCQp35wjgk5YYJ9HodzILFT6ZNgVbt1rdRdRqrUfWyOCN7GknXACzDAVnIuR3uwZL=
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Gifari Industries - BD Cyber Security Team