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Envelope-to: emma@oaksviewic.com
Delivery-date: Tue, 17 Sep 2024 21:03:05 +0300
Date: Tue, 17 Sep 2024 13:01:39 -0500 (CDT)
From: The Okta Team <hello@okta.com>
Reply-To: hello@okta.com
To: emma@oaksviewic.com
Message-ID: <2114813396.588038028.1726596099018@abmktmail-batch1a.marketo.org>
Subject: [Guide + eBooks] What is Identity? When do SMBs need it?
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Free eBook inside
What is Identity?
Read the eBook <https://explore.okta.com/ODU1LVFBSC02OTkAAAGVoB5bxC2Q0uBOAc=
BDhfNgNW71WEm7HKVJEsEboNvw1T7P8s11uAVZVm_lwsOs1LAuenYf0kE=3D>
By 2025, 80% of companies (including small and medium businesses) will use =
Cloud Identity to secure their employees and customers against account take=
overs and phishing attacks.

Yet, fundamental questions remain:

- What is Cloud Identity (aka, Identity as a Service or IDaaS)?

- Why has Identity become table stakes (even for small businesses)?

- Customer Identity vs Workforce Identity?

- How can you make sense of it without diving into the nitty gritty detail=
s?

We've created one guide to get you up to speed on Identity and why it's bec=
oming a critical resource for small businesses:
Check our guide <https://explore.okta.com/ODU1LVFBSC02OTkAAAGVoB5bxKYDNtPL4=
0dPY58EsFCDXu2kMZteWk47rnpxDJw_o6YQVVaww0fFtykRPeeuJWvBAf0=3D>

PS: If you're a book person, we got a couple of very short eBooks for you c=
overing the basics of Identity:

- Cloud Identity (aka IDaaS) for dummies <https://explore.okta.com/ODU1LVF=
BSC02OTkAAAGVoB5bxBxs2Ie4UvL3D7-dB0VP0rYMvKVnv6AFJxSXJRw5ctuuwm6YH29jsO7wyw=
JIwwvkdfQ=3D>

- Customer Identity for dummies <https://explore.okta.com/ODU1LVFBSC02OTkA=
AAGVoB5bxGFz2APC0hXp7IxUBls61gm5EcW8OP1QkQ8utvbK2Bs9JT-2zwL18eRSOF4dV4XkVhI=
=3D>
View as Webpage <[[https://explore.okta.com/v/ODU1LVFBSC02OTkAAAGVoB5bxGJNx=
8UJT-uCNLhecRTiuR3SeaVUYJETqGgA7WK9-IO_HICR3cdwLNSx24qLiAjan8g=3D]]>

This email has been sent to emma@oaksviewic.com. To opt out from future ema=
ils, unsubscribe <https://explore.okta.com/ODU1LVFBSC02OTkAAAGVoB5bxAqsfCpS=
kUIfMSRNxdc7SqVCFHo-lHFcKoZI05IBeBbcUpFdtUBh3iu21lOeS2QtluE=3D>.=20

View Okta=E2=80=99s privacy policy here <https://explore.okta.com/ODU1LVFBS=
C02OTkAAAGVoB5bxC1vs1YANeXz8ppximbNqealqTeGdkmApniz3xRqThUEGbfgXDwNvb7UIzbe=
XXvU_IQ=3D>.
Okta, Inc., 100 1st St, 6th floor, San Francisco, CA 94105

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<div id=3D"banner_copy6e861a2b9-47f9-4d80-8ed6-1bc34fbb3f58" class=3D"mktoT=
ext">=20
<div>
 Free eBook inside=20
</div>=20
</div>=20
</div> </td>=20
</tr>=20
<tr>=20
<td class=3D"padbot16" align=3D"left" style=3D"padding-bottom: 80px; paddin=
g-top: 0px;">=20
<div class=3D"title6" style=3D"color: #FFFEFA;font-family: 'Aeonik-Regular'=
, sans-serif; font-weight:400; font-size: 40px; line-height: 48px;">=20
<div id=3D"banner_title6f181196b-fec4-41a8-9aab-c49b296a0904" class=3D"mkto=
Text">=20
<div>
 What is Identity?=20
</div>=20
</div>=20
</div> </td>=20
</tr>=20
<tr>=20
=20
<td class=3D"mobfullwidth" style=3D"vertical-align:bottom;display:none!impo=
rtant;">=20
<div style=3D"color: #191919;font-family: 'Aeonik-Regular', sans-serif; fon=
t-weight:400; font-size: 16px;">=20
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<tbody>=20
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">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
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<div id=3D"banner_cta5fd69330b-00ae-40be-a6c9-314c73fd0d1a" class=3D"mktoTe=
xt">=20
<div>=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVoB5bxMXu9iwiREoS9qT38Fl-C8MOf=
sj8WIbAMiVeFTTHHzdEVfQdWyjm4NwB1YwEEdO0sCk=3D" target=3D"_blank" style=3D"f=
ont-size: 16px; line-height: 24px; font-family: 'Aeonik-Medium', sans-serif=
; font-weight: 400; color: #FFFEFA; text-decoration: underline; display: bl=
ock;"
>Read the eBook</a>=20
</div>=20
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</tr>=20
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</tr>=20
</tbody>=20
</table>=20
</div> </td>=20
=20
=20
<td class=3D"mobfullwidth" style=3D"vertical-align:bottom;display:noneIE | =
important;">=20
<div style=3D"color: #191919;font-family: 'Aeonik-Regular', sans-serif; fon=
t-weight:400; font-size: 16px;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=20
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">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width: 180=
px;" width=3D"180">=20
<tbody>=20
<tr>=20
<td align=3D"center" style=3D"border-radius: 8px; border:1px solid #FFFEFA;=
 padding: 11px 20px;" bgcolor=3D"#FFFEFA">=20
<div id=3D"banner_cta2143d19f45-54c2-49ff-8bae-5ccbe26b467a" class=3D"mktoT=
ext">=20
<div>=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVoB5bxMXu9iwiREoS9qT38Fl-C8MOf=
sj8WIbAMiVeFTTHHzdEVfQdWyjm4NwB1YwEEdO0sCk=3D" target=3D"_blank" style=3D"f=
ont-size: 16px; line-height: 24px; font-family: 'Aeonik-Medium', sans-serif=
; font-weight: 400; color: #191919; text-decoration: none; display: block;"
>Read the eBook</a>=20
</div>=20
</div> </td>=20
</tr>=20
=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
</div> </td>=20
=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
</div>=20
=20
<div style=3D"display:inline-block; margin:0; vertical-align:top;width:20px=
; height: 100%;" class=3D"disnone">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" align=3D"center">=20
<tbody>=20
<tr>=20
<td dir=3D"ltr"> &nbsp; </td>=20
</tr>=20
</tbody>=20
</table>=20
</div>=20
 </td>=
=20
</tr>=20
</tbody>=20
</table>=20
=20
</div>=20
 </td>=20
</tr>
<tr class=3D"mktoModule" id=3D"heroes44">=20
<td style=3D"text-align: center;background-color:#FFFEFA;">=20
<div>=20
<table role=3D"presentation" border=3D"0" cellpadding=3D"0" cellspacing=3D"=
0" style=3D"width:520px; margin: auto;" class=3D"padleft16 padright16 fullw=
idth" width=3D"520">=20
<tbody>=20
<tr>=20
<td class=3D"" style=3D"text-align: left; ">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" clas=
s=3D"">=20
<tbody>=20
<tr>=20
<td class=3D"mobfullwidth padbot16" style=3D"padding-bottom:0px; padding-to=
p:32px;" align=3D"left">=20
<div class=3D"body3" style=3D"color: #6B665F;font-family: 'Aeonik-Regular',=
 sans-serif; font-weight:400; font-size: 16px; line-height: 22px;">=20
<div id=3D"banner_copy8" class=3D"mktoText">=20
<div>
 By 2025,=20
<strong>80% of companies (including small and medium businesses) will use C=
loud Identity</strong> to secure their employees and customers against acco=
unt takeovers and phishing attacks.=20
</div>=20
<div>=20
<br />=20
</div>=20
<div>
 Yet, fundamental questions remain:=20
<br />=20
<br />=20
</div>=20
<div>=20
<ul>=20
<li>What is Cloud Identity (aka, Identity as a Service or IDaaS)?<br /><br =
/></li>=20
<li>Why has Identity become table stakes (even for small businesses)?<br />=
<br /></li>=20
<li>Customer Identity vs Workforce Identity?<br /><br /></li>=20
<li>How can you make sense of it without diving into the nitty gritty detai=
ls?<br /><br /></li>=20
</ul>=20
</div>=20
<div>
 We've created one guide to get you up to speed on Identity and why it's be=
coming a critical resource for small businesses:=20
</div>=20
</div>=20
</div> </td>=20
</tr>=20
<tr>=20
=20
<td align=3D"left" style=3D"display:none!important;">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">=20
<tbody>=20
<tr>=20
<td style=3D"padding-top:0px; padding-bottom:0px;">=20
<div id=3D"text_cta1" class=3D"mktoText"></div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
=20
</tr>=20
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</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
</div> </td>=20
</tr>
<tr class=3D"mktoModule" id=3D"single_cta621ce98a-9f54-437f-b3d3-f0b0393446=
c6">=20
<td style=3D"background-color:#FFFEFA;padding-left:40px; padding-right: 40p=
x;" class=3D"padleft16 padright16">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td style=3D"padding-top: 32px; padding-bottom: 32px; text-align: center;">=
=20
<table align=3D"center" role=3D"presentation" border=3D"0" cellspacing=3D"0=
" cellpadding=3D"0" style=3D"width: 190px; margin:auto;" width=3D"190">=20
<tbody>=20
<tr>=20
<td align=3D"center" style=3D"border-radius: 8px; border:1px solid #3F59E4;=
 padding: 11px 0px;" bgcolor=3D"#3F59E4">=20
<div id=3D"signle_ctaeb24543a-1cd0-4ec3-9bce-f4a60b163326" class=3D"mktoTex=
t">=20
<div>=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVoB5bxLykK01hym4EdMadQaIqbNxwY=
KKB5SlnaUObreEsF7J-gyTBFgqOz6l5tJ8MTJngsxE=3D" target=3D"_blank" style=3D"f=
ont-size: 16px; line-height: 24px; font-family: 'Aeonik-Medium', sans-serif=
; font-weight: 400; color: #FFFEFA; text-decoration: none; display: block;"
>Check our guide</a>=20
</div>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>
<tr class=3D"mktoModule" id=3D"heroes4432ef50c0-1417-47e3-b583-9abb67cd8ced=
">=20
<td style=3D"text-align: center;background-color:#FFFEFA;">=20
<div>=20
<table role=3D"presentation" border=3D"0" cellpadding=3D"0" cellspacing=3D"=
0" style=3D"width:520px; margin: auto;" class=3D"padleft16 padright16 fullw=
idth" width=3D"520">=20
<tbody>=20
<tr>=20
<td class=3D"" style=3D"text-align: left; ">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" clas=
s=3D"">=20
<tbody>=20
<tr>=20
<td class=3D"mobfullwidth padbot16" style=3D"padding-bottom:56px; padding-t=
op:0px;" align=3D"left">=20
<div class=3D"body3" style=3D"color: #6B665F;font-family: 'Aeonik-Regular',=
 sans-serif; font-weight:400; font-size: 16px; line-height: 22px;">=20
<div id=3D"banner_copy661f0530dc-6715-4276-9e80-6f278f5c1718" class=3D"mkto=
Text">=20
<div>=20
<strong>PS:</strong> If you're a book person, we got a couple of very short=
 eBooks for you covering the basics of Identity:=20
<br />=20
<br />=20
</div>=20
<div>=20
<ul>=20
<li><span style=3D"text-decoration: underline; color: #3f59e4;"><a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVoB5bxC2Q0uBOAcBDhfNgNW71WEm7H=
KVJEsEboNvw1T7P8s11uAVZVm_lwsOs1LAuenYf0kE=3D" target=3D"_blank" style=3D"c=
olor: #3f59e4; text-decoration: underline;"
>Cloud Identity (aka IDaaS) for dummies</a></span><br /><br /></li>=20
<li><span style=3D"text-decoration: underline; color: #3f59e4;"><a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVoB5bxAP1GacyRYhcxfL1BxFwjnLi-=
rKijnAi98fxl4FJcZuvw-XFbGwt6LOBye9vhi1vSEE=3D" target=3D"_blank" style=3D"c=
olor: #3f59e4; text-decoration: underline;"
>Customer Identity for dummies</a></span></li>=20
</ul>=20
</div>=20
</div>=20
</div> </td>=20
</tr>=20
<tr>=20
=20
<td align=3D"left" style=3D"display:none!important;">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">=20
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<tr>=20
<td style=3D"padding-top:0px; padding-bottom:32px;">=20
<div id=3D"text_cta1eb6b6f12-afde-4f1f-a1ea-da5b233874df" class=3D"mktoText=
">=20
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ext-decoration: underline; font-size: 16px; font-family: 'Aeonik-Medium', s=
ans-serif; color: #3F59E4;"
>Small Link</a>=20
</div>=20
</div> </td>=20
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</tr>=20
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olor: #6b665f; text-decoration: underline;"
>unsubscribe</a>.&nbsp;</span><br /></div>
<div style=3D"font-size: 12px !important; line-height: 20px !important; col=
or: #6b665f;"><span style=3D"font-size: 11px;">View Okta&rsquo;s privacy po=
licy <a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVoB5bxC1vs1YANeXz8ppximbNqealq=
TeGdkmApniz3xRqThUEGbfgXDwNvb7UIzbeXXvU_IQ=3D" target=3D"_blank" style=3D"c=
olor: #6b665f; text-decoration: underline;"
>here</a>.</span></div>
<div style=3D"font-size: 12px !important; line-height: 20px !important; col=
or: #6b665f;"><span style=3D"font-size: 11px;"></span><br /></div>
<div style=3D"font-size: 12px !important; line-height: 20px !important; col=
or: #6b665f;"><span style=3D"font-size: 11px;">Okta, Inc., 100 1st St, 6th =
floor, San Francisco, CA 94105</span></div>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>
</table>=20
</div>=20
 =20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVoB5bxDeY1gZfAB8D2zZz3w9Z4vq5g=
bbuuSvPviuBuoEeaEKLPcM15CmsJiIE2LMpk0BACO8=3D"
></a>
<img src=3D"https://explore.okta.com/trk?t=3D1&mid=3DODU1LVFBSC02OTkAAAGVoB=
5bxKiCJ1km0cFFKqPDyxdx_pc1G9--VNYqq-CWMTGdE7KmNanDwPAxlZ7nnzoNkpy4HWjifij09=
oiluYRvaI2PptKM8vaQ2WNSnykQSxZH6ZU5f_viJ1uljg1wfsUIQmfeqGYyni-BowMrgBYmnzo3=
" width=3D"1" height=3D"1" style=3D"display:none !important;" alt=3D"" />

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Gifari Industries - BD Cyber Security Team