✏️ Editing: 1740679119.M333118P7228.rbx114.truehost.cloud,S=88587,W=90298:2,

Envelope-to: lucy@adeyotconsult.com
Delivery-date: Thu, 27 Feb 2025 20:58:39 +0300
Date: Thu, 27 Feb 2025 09:57:49 -0800
From: Mark Rogers <mark@freshpaint.io>
Reply-To: mark@freshpaint.io
To: lucy@adeyotconsult.com
Message-ID: <1740679068956.4a0ca3a7-ebb2-4590-97fb-242ae436b2b0@bf01x.hubspotemail.net>
Subject: Freshpaint 5: If you give a moose a muffin
MIME-Version: 1.0
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He's going to want some jam to go with it

View in browser (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VV=
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Freshpaint 5 Header FINAL (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/=
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zHmqf284FDF04 )

Hey Lucy,

The Freshpaint team has spent the week in Jackson Hole for our winter off-s=
ite, and our Slack channel has been dominated by one thing...moose sighting=
s. Naturally, this led me to keep repeating the opening line from the class=
ic children=E2=80=99s book If You Give a Moose a Muffin (https://cNnW-04.na=
1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCK=
DN11fKXM3pyd0W95jsWP6lZ3p7W7W4QDz1GHgsSW1_9ysb2S95PNW2TyRV94NVcp_W3QCp0l93s=
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LjN5BpKJMV3-Npq2-DxWMW7-lb3Q7JHQ4_W2K3h2C99_FjFW56Cj8p2Yj2j6W3z58-X2XYbMwW3=
Cp2Jp3DQFGJW7pQqcq2kS-4lW7Bxpxd2ylp9bf6Pj5kq04 ) :

"If you give a moose a muffin, he'll want some jam to go with it."

Unfortunately, I didn=E2=80=99t get a chance to test this theory, so I=E2=
=80=99ll move on...

Beyond spotting moose and hitting the slopes, this week has been all about =
planning, strategy, and big-picture thinking. I can=E2=80=99t reveal too mu=
ch just yet, but I will say this: we=E2=80=99ve got big plans to help healt=
hcare teams unlock even more data-driven marketing tactics and strategies.

It=E2=80=99s going to be an exciting year to be a Freshpaint customer (and =
an even better one to be part of the team).

Anyway, here=E2=80=99s what=E2=80=99s new this week:

- A small UX fix with a big impact
- Upcoming events
- A recap on recent webinars
- How St. Elizabeth Healthcare is transforming marketing
- Trump's Executive Order on healthcare pricing transparency

Let's get into it...

Product Update

A small UX fix with a big impact.

If you=E2=80=99ve ever run an Event Verification (https://cNnW-04.na1.hubsp=
otlinks.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11fKX=
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SW6g8h7m21LqDJW4PHwC17n60Q9W1VgPcT5CtXJJW5yNfDD52JY8vf2fdlR004 ) request th=
at timed out, you probably saw a vague =E2=80=9Csomething went wrong=E2=80=
=9D message that disappeared too quickly to be useful. That=E2=80=99s now f=
ixed.

Now, when a request times out (often due to large data sets, wide time wind=
ows, or complex search queries) you=E2=80=99ll see a clear, persistent erro=
r message with guidance on how to adjust your request for faster results.

The result? Less frustration, easier troubleshooting, and a smoother experi=
ence for teams working with a lot of data.

Upcoming Events

Freshpaint LIVE: Las Vegas (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113=
/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11fKXs3pyd0W8wLKSR6lZ3nRW5N=
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2H-CkZW4gWf_x2zQ7dXW2yMV9r4vk9qsW5MNQl084dLJQW4DNYPN4WcTdvf5c3bQT04 )

Join us at the iconic Sphere for an unforgettable evening during HIMSS 2025=
! Experience the V-U2 Immersive Concert Film, where U2=E2=80=99s performanc=
es come to life through state-of-the-art visuals and sound. Network with fe=
llow healthcare marketing leaders while enjoying appetizers, beverages, and=
 an experience like no other. RSVP now. (https://cNnW-04.na1.hubspotlinks.c=
om/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11fKXs3gVDYW8w=
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W1bJyzv9lntsmW7ZN3GC2wC-VRVXwNgh25Y4rtN1XTKGQQkQgBN94x0j0-rhQqf8RC2pb04 )

Sphere Las Vegas: U2 Experience Immersive Concert Film

*Appetizers & Beverages Included

255 Sands Ave. Las Vegas, NV 89169

March 4 @ 7:00p sharp

Freshpaint LIVE Dallas (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNn=
W-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11fKXs3pyd0W8wLKSR6lZ3lsW2XnL0d=
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vWW4LyN9g434S0wW60XDf54BDyFtW8-msY_3H8tZsW8sysVP7ds3zFf8TR4tP04 )

Join us for an unforgettable evening at Knife Italian Steak, where Michelin=
-starred Chef John Tesar is redefining Texas dining with bold flavors, Ital=
ian influences, and a stunning atmosphere. Connect with fellow healthcare m=
arketers over incredible food, great conversation, and a community that=E2=
=80=99s shaping the future of healthcare marketing. Sign up now (https://cN=
nW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg=
8CD5syCKDN11fKXs3pyd0W8wLKSR6lZ3lsW2XnL0d2sDjc2W6FYX9G7pCTcVW28tknX9fzfNCW5=
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_3H8tZsW8sysVP7ds3zFf8TR4tP04 ) !

Dinner at Knife Italian Steak

*Dinner & Beverages Included

The Ritz Carlton Dallas, Las Colinas

4150 North MacArthur Blvd.

Irving, TX 75038

April 10 @ 6:30 PM

Event Replay

Unlock Improved ROI With Full Visibility From Ad Click to Patient Visit (ht=
tps://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1z=
DY8FW6rg8CD5syCKDN11fKX83pyd0W7Y8-PT6lZ3kPW3BHtCy9c-r42W1Z7SPX5DGgMcW6YKTws=
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f3xrzbH04 )

On-Demand Webinar

In this on-demand webinar, we=E2=80=99ll show you how to enhance ROI by lin=
king appointment data to your campaigns, supercharge your Google Ads perfor=
mance with accurate data for better bidding, and gain end-to-end insights i=
nto the patient journey. You'll also get a chance to explore how to optimiz=
e your marketing budgets with privacy-compliant ROI insights to help secure=
 growth.

The State of Payer Marketing: 2025 Insights on Budgets, Funnels & Privacy (=
https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl=
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6FzW37FF-l3w0TY4W2_l7pT1CSgFGf1n1j9F04 )

On-Demand Webinar

Join marketing and healthcare strategy leaders as they explore the results =
of an insightful survey on payer marketing, shedding light on how payers ar=
e allocating budgets, implementing funnel strategies and tackling privacy c=
hallenges to drive growth and compliance in an evolving landscape. Watch th=
e webinar here (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VVX=
YjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11fKXs3pyd0W8wLKSR6lZ3lnW78k3Qr1yrTLPW6=
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8n2Gg2W5X4MBw4G16FzW37FF-l3w0TY4W2_l7pT1CSgFGf1n1j9F04 ) .

Freshpaint's Compliant Corner

Full-funnel marketing isn=E2=80=99t just for e-commerce anymore.

St. Elizabeth Healthcare is proving that a connected, data-driven approach =
to marketing can work really well in healthcare.

For years, healthcare marketers have struggled with fragmented data and pri=
vacy challenges, making full-funnel strategies feel out of reach. But by le=
veraging the right tools, St. Elizabeth built a seamless measurement strate=
gy that bridges the gap between marketing efforts and patient outcomes whil=
e staying HIPAA-compliant.

The takeaway?

Healthcare organizations that connect their marketing and patient data can =
unlock better insights, optimize campaigns, and prove ROI without compromis=
ing privacy.

Get the full story here: Unlocking the Power of the Full Funnel: How St. El=
izabeth Healthcare is Transforming Consumer Marketing (https://cNnW-04.na1.=
hubspotlinks.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN=
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t5dW4D3cVr4sXcH4W1_gph22kbNmGW1TzWs18Z59zxW5T5qhG6zgY7Zf4vgMCW04 )

Industry News

The latest executive order from former President Trump aims to increase hea=
lthcare price transparency, requiring hospitals and insurers to disclose ac=
tual service costs. The goal? Empower patients with clear pricing informati=
on to encourage competition and informed decision-making.

This shift could have big implications for healthcare marketers. With prici=
ng now more visible, marketing strategies will need to emphasize value, qua=
lity of care, and differentiation beyond cost alone. Expect an increased fo=
cus on educational content, competitive positioning, and data-driven market=
ing adjustments as organizations navigate this new landscape.

Becker's has a great summary of the Executive Order here: Trump Revisits Pr=
ice Transparency with New Executive Order (https://cNnW-04.na1.hubspotlinks=
.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11fKWg5n4LbW=
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8yS6KrLx-W15x7S77YTZ3tf55cwn404 )

Thanks for reading, see you next week!

Loving our newsletter? Share it with your coworkers (https://cNnW-04.na1.hu=
bspotlinks.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11=
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VjcW5Gkr9169MBNyW8yvmZz5JKynRN6mj33cl58XDVytdHf6-yXPWf4QpZ4n04 ) .

Marketing Budget Ad - Set 2 V1 (1200 x 628 px) (https://cNnW-04.na1.hubspot=
links.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11fKX83=
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t9rL72q7_mW244ly07J-MJ-W2LnV553N7zy0VLPxzm6_3QCFf3JB6WW04 )

Freshpaint, 5214F Diamond Heights Blvd #3502, San Francisco, California 941=
31

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    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
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reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-2-0-0" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
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general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module-2-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrap=
per_type_rich_text" style=3D"color: inherit; font-size: inherit; line-heigh=
t: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_t=
ext"><p style=3D"mso-line-height-rule:exactly; margin-bottom:10px; line-hei=
ght:115%"><span style=3D"color: #24303e;">Hey Lucy,</span></p>
<p data-start=3D"63" data-end=3D"338" style=3D"mso-line-height-rule:exactly=
; line-height:115%">The Freshpaint team has spent the week in Jackson Hole =
for our winter off-site, and our Slack channel has been dominated by one th=
ing...moose sightings. Naturally, this led me to keep repeating the opening=
 line from the classic children=E2=80=99s book <a href=3D"https://cNnW-04.n=
a1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syC=
KDN11fKXM3qn9gW95jsWP6lZ3lQVrGq2B2cfR27W5HVnCd1s_7PlW5lHD-J5hn7JCW6PDmM-56G=
0zvW1yml3_8xn0HNW5PyHcF42gyvWW72mBKq6-k1pVW1W6LG86Px4x3W72DpDT8Nf5D3W7TgY4M=
6_rW6ZW8tP-Yb5rg8M5W4NLK1s8GnV7jW6RRT5C7YDD4SVVxRbJ8lQsXwW1CPrM46JdXWxN70-t=
K25bvgKN8t8XgNJzhX0W2bfDcZ7Fb3C-W8wm2_M2drLT-W1tzX1X7HQ2qBW1b1D0v8QVPGTW3z7=
6B84rVMNfV5BZLr8x02PmW1sKHn027-vJjW786vpC173StMW2qNckW3v-BtbN863_sgZnbmKW40=
YyKk6MV9kWW6hTNFF915nRxW3xPf5m7zNwD6dDxc-d04" rel=3D"noopener" style=3D"col=
or:#ee5757" data-hs-link-id=3D"0" target=3D"_blank"><em data-start=3D"305" =
data-end=3D"335">If You Give a Moose a Muffin</em></a>:</p>
<p data-start=3D"63" data-end=3D"338" style=3D"mso-line-height-rule:exactly=
; line-height:115%">&nbsp;</p>
<p data-start=3D"340" data-end=3D"410" style=3D"mso-line-height-rule:exactl=
y; line-height:115%"><em data-start=3D"340" data-end=3D"408">"If you give a=
 moose a muffin, he'll want some jam to go with it."</em></p>
<p data-start=3D"340" data-end=3D"410" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">&nbsp;</p>
<p data-start=3D"412" data-end=3D"490" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">Unfortunately, I didn=E2=80=99t get a chance to test t=
his theory, so I=E2=80=99ll move on...</p>
<p data-start=3D"412" data-end=3D"490" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">&nbsp;</p>
<p data-start=3D"492" data-end=3D"777" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">Beyond spotting moose and hitting the slopes, this wee=
k has been all about planning, strategy, and big-picture thinking. I can=E2=
=80=99t reveal too much just yet, but I will say this: we=E2=80=99ve got bi=
g plans to help healthcare teams unlock even more data-driven marketing tac=
tics and strategies.</p>
<p data-start=3D"492" data-end=3D"777" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">&nbsp;</p>
<p data-start=3D"779" data-end=3D"889" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">It=E2=80=99s going to be an exciting year to be a Fres=
hpaint customer (and an even better one to be part of the team).</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Anyway, here=E2=
=80=99s what=E2=80=99s new this week:</p>
<ul style=3D"mso-line-height-rule:exactly; line-height:115%">
<li>A small UX fix with a big impact</li>
<li><span style=3D"letter-spacing: 0px;">Upcoming events</span></li>
<li>A recap on recent webinars</li>
<li>How St. Elizabeth Healthcare is transforming marketing</li>
<li>Trump's Executive Order on healthcare pricing transparency</li>
</ul>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
color: #24303e;">Let's get into it...</span></p></div></div></td></tr></tbo=
dy></table>
</div>


    
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"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629079550=
81" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362907955081_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%"><span style=3D"color: #24303e;">Product U=
pdate</span></h1></div></div></td></tr></tbody></table>
</div>


    
    </div>
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  </div>
  <div id=3D"section-3" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
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<div id=3D"column-3-1" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-3-1-0" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module-3-1-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrap=
per_type_rich_text" style=3D"color: inherit; font-size: inherit; line-heigh=
t: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_t=
ext"><p data-start=3D"69" data-end=3D"290" style=3D"mso-line-height-rule:ex=
actly; line-height:115%"><strong data-start=3D"69" data-end=3D"106">A small=
 UX fix with a big impact.</strong></p>
<p data-start=3D"69" data-end=3D"290" style=3D"mso-line-height-rule:exactly=
; line-height:115%">&nbsp;</p>
<p data-start=3D"69" data-end=3D"290" style=3D"mso-line-height-rule:exactly=
; line-height:115%">If you=E2=80=99ve ever run an <a href=3D"https://cNnW-0=
4.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5=
syCKDN11fKX83qn9gW7Y8-PT6lZ3kZW5TfV_k5kNcnGN4wPKzXql09dW90Vpgf4_Lq1fVktbs23=
YXWvhW7QSMjz1bgFtfW8VgpLR285QtDW6ccgKt2yCHp6N1M18v57_WqMW2scvxX7VwvxyW6NV8N=
w5Vpz--W5bf-x04c9tQmVlz0yg7P7cv1W3R95Nj112s9lW2rnGwG47DS6wW8ZwqMX92PYh-W12W=
jfy4P02srW5JBRnq3jhsbGW17Qvfl1-vhGhW5bxHBL1-XQjPV_PhBt8K7XtPW1hrLs47_SBg4W4=
GnkYP3YncrYW8vf6xc3BmydGW7M0pmt8B1YRqW9lJ_9F37xpkzW8SKJ935-n5_bf3zlX0R04" r=
el=3D"noopener" style=3D"color:#ee5757" data-hs-link-id=3D"0" target=3D"_bl=
ank">Event Verification</a> request that timed out, you probably saw a vagu=
e =E2=80=9Csomething went wrong=E2=80=9D message that disappeared too quick=
ly to be useful. That=E2=80=99s now fixed.</p>
<p data-start=3D"69" data-end=3D"290" style=3D"mso-line-height-rule:exactly=
; line-height:115%">&nbsp;</p>
<p data-start=3D"292" data-end=3D"507" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">Now, when a request times out (often due to large data=
 sets, wide time windows, or complex search queries) you=E2=80=99ll see a c=
lear, persistent error message with guidance on how to adjust your request =
for faster results.</p>
<p data-start=3D"292" data-end=3D"507" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">&nbsp;</p>
<p data-start=3D"509" data-end=3D"628" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">The result? Less frustration, easier troubleshooting, =
and a smoother experience for teams working with a lot of data.</p></div></=
div></td></tr></tbody></table>
</div>


    
    </div>
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  </div>
  <div id=3D"module_1736290834596" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
color=3D"#62dabf">
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<div id=3D"module_1736290834596_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629083459=
42" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362908345942_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%">Upcoming Events</h1></div></div></td></tr=
></tbody></table>
</div>


    
    </div>
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  </div>
  <div id=3D"section_1737044226968" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
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<div id=3D"column_1740678569705_0" class=3D"hse-column hse-size-6">
  <div id=3D"hs_cos_wrapper_module_17370442412412" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#24303e; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <img alt=3D"FPLIVE Vegas - Details" src=3D"https://hs-6516988.f.hub=
spotemail.net/hub/6516988/hubfs/FPLIVE%20Vegas%20-%20Details.png?width=3D52=
0&amp;upscale=3Dtrue&amp;name=3DFPLIVE%20Vegas%20-%20Details.png" style=3D"=
outline:none; text-decoration:none; max-width:100%; font-size:16px" width=
=3D"260" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17370442798124"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17370442798124_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height:11=
5%"><a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VVXY=
jZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11fKXs3qn9gW8wLKSR6lZ3mDW4zxJ486N_yhkW6N=
7mW41zqt48W65Q4x96mmXBSW5vD-4R4nj21LW2wrghK5kx1y_W5S30Nr7QZM8hW59jwDM7l8PZQ=
W12ZRf-4NZB9GW9djbk22cRV3zW3RqDVj5rlWFfW8F5C-D3jxv-vW4TngBl1s2l0ZW8w5yX692x=
jtDW2HD0LK1YXv44W2xBDBD31DzhHW1wB1Hd3xcSXjW35XVTW2Y5wMgW1QK3h86rRxYVW3K9cRD=
7M9X6SVpfMH78KrBnQW223BVS35rRMqW7F7xVQ5t4vhgW6Vy4Wn4364yLW3gybdS37BT2pW7Nhv=
z586LbcPW8KppCc7hjqxLW6HCtrd4R-QKYW7WSDJK70tGzpdPhFHs04" style=3D"color:#ee=
5757; font-weight:bold" rel=3D"noopener" data-hs-link-id=3D"0" target=3D"_b=
lank">Freshpaint LIVE: Las Vegas</a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Join us at the =
iconic Sphere for an unforgettable evening during HIMSS 2025! Experience th=
e V-U2 Immersive Concert Film, where U2=E2=80=99s performances come to life=
 through state-of-the-art visuals and sound. Network with fellow healthcare=
 marketing leaders while enjoying appetizers, beverages, and an experience =
like no other. <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/c=
NnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11fKXs3hKBbW8wLKSR6lZ3mjW7_D7=
c12knS8SW8nL6wW2nJBhkW8ytPfy25DfdWVY1bpH3F2RXsW33M5lG8dzr8MW9474Zg379r9vW96=
Mlyq5GRMyDVd2KJB51F_NZW7gMl5H161JhTW385ly55zV7nlW3fQnzD8wHRS7W1z96qC8y2j7KN=
4PwcCNhQYwjW855lgS7jqRZtW8dFqw06xwN7vW1Fn9KZ24fy90W3Vryk31DxycYW4Z8C4S7J_4c=
dW9dnFkx4dZtPpW21Yz2V6q2QTvVxB_Ds3nM8f0TvVT73QGVQLW4xKj-C3R7WXVVr0fb77DJgsb=
N6Kypf0dzKyrVwdYwD2SX5q8W33dv2J46Z70lW6MDz2W19T-ZldQrv-804" target=3D"_blan=
k" rel=3D"noopener" data-hs-link-id=3D"0" style=3D"color:#ee5757">RSVP now.=
</a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:bol=
d">Sphere Las Vegas: U2 Experience Immersive Concert Film</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:nor=
mal"><em>*Appetizers &amp; Beverages Included&nbsp;</em></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:nor=
mal">255 Sands Ave. Las Vegas, NV 89169</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:bol=
d">March 4 @&nbsp;7:00p sharp&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:bol=
d">&nbsp;</p></div></div></td></tr></tbody></table>
</div>




<div id=3D"column_1738267682375_0" class=3D"hse-column hse-size-6">
  <div id=3D"hs_cos_wrapper_module_17370442316841" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#24303e; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <img alt=3D"FPLIVE Dallas 1 - Details-1" src=3D"https://hs-6516988.=
f.hubspotemail.net/hub/6516988/hubfs/FPLIVE%20Dallas%201%20-%20Details-1.pn=
g?width=3D520&amp;upscale=3Dtrue&amp;name=3DFPLIVE%20Dallas%201%20-%20Detai=
ls-1.png" style=3D"outline:none; text-decoration:none; max-width:100%; font=
-size:16px" width=3D"260" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17370442752973"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17370442752973_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-hs-cos-general-type=3D"widget" data-hs-cos-typ=
e=3D"module" style=3D"mso-line-height-rule:exactly; line-height:115%">
<div data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text" sty=
le=3D"mso-line-height-rule:exactly; line-height:115%">
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><a href=3D"http=
s://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY=
8FW6rg8CD5syCKDN11fKXs3qn9gW8wLKSR6lZ3m-W1gPDPg5GPRL9W8k12y51x8XyDW1-rqFT44=
GbSxVZyyW750yhdFW3G26Xk4jC5MJN66yvzTklgg8W5nHk5W61nZW2W3-f36F20ZTkqW2y-Lm-8=
k9sVyW2sj9bN6dhVg8W1_KkgV3T_lvwW8P2RwM6Lt8kcW1qkC715sW_HwW4pRjnt4J1L8yW5Wg1=
vQ25B4RlW7ctxqc4TvMGwW8gqpP985YRwXW8dPNz45dPL89W4WNNhr20xQzxW1m_YFd4yvlF6W7=
5BtN62qDmBQW1ZfbPh7r3MF9VQyn921YJgnhW3SwZXR2jKQY-W92Vhh41P-mrxW4DL-Nn21l0Ch=
W3b448y94ymJFW5rGJzW8bF54Zf2GRf8R04" style=3D"color:#ee5757; font-weight:bo=
ld" rel=3D"noopener" data-hs-link-id=3D"0" target=3D"_blank">Freshpaint LIV=
E Dallas</a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Join us for an =
unforgettable evening at Knife Italian Steak, where Michelin-starred Chef J=
ohn Tesar is redefining Texas dining with bold flavors, Italian influences,=
 and a stunning atmosphere. Connect with fellow healthcare marketers over i=
ncredible food, great conversation, and a community that=E2=80=99s shaping =
the future of healthcare marketing. <a href=3D"https://cNnW-04.na1.hubspotl=
inks.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11fKXs3q=
n9gW8wLKSR6lZ3nGW4xstwF5kqBkgN6MnpGsnC2y4W1-8Frk2y81TBW50ckT07tP7NmN59gbgp7=
YFysW4tMqnB19mYv_W7DSkNF90SbwKW85vDQY8bcKs7W1kfpv23P7x8QW1PbwL111TSb0W71LFV=
P4CfZ8XW5hYGjW11c-l_V1kpJX90ZLhgW5fF_l63RvhhYW3j_r4W8Jjt2wN25fgjBHSG2rW3bPm=
x08R-4F4W6v-gCr8w9RdsN3-mgZ-XfKNbW3KX6Zm251dVxW50KsBw8Ryms-W4RvLjg21YhSzW7q=
5x895NkL8XW4P9Nny2jcmLKW1dvnWb1fyHqxW8b4Lm15tN2J-W22Hh5D44mF5cMdkzmb3bwC4f7=
rd0Zg04" rel=3D"noopener" style=3D"color:#ee5757" data-hs-link-id=3D"1" tar=
get=3D"_blank">Sign up now</a>!</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; font-weight:bold; line-height:115=
%; font-size:12px"><span style=3D"font-size: 15px;">Dinner at Knife Italian=
 Steak </span><br><em>*Dinner &amp; Beverages Included</em></p>
<p style=3D"mso-line-height-rule:exactly; font-weight:normal; line-height:1=
15%">The Ritz Carlton Dallas, Las Colinas&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">4150 North MacA=
rthur Blvd.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Irving, TX 7503=
8</p>
<p style=3D"mso-line-height-rule:exactly; font-weight:bold; line-height:115=
%">April 10 @ 6:30 PM</p>
</div>
</div></div></div></td></tr></tbody></table>
</div>


    
    </div>
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  </div>
  <div id=3D"module_1736356254273" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
color=3D"#62dabf">
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<div id=3D"module_1736356254273_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173635625426=
51" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17363562542651_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%">Event Replay&nbsp;</h1></div></div></td><=
/tr></tbody></table>
</div>


    
    </div>
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  <div id=3D"module_1736356434749" class=3D"hse-section" style=3D"padding-l=
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<div id=3D"module_1736356434749_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173635643474=
62" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17363564347462_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height=
:115%"><a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/V=
VXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11fKX83qn9gW7Y8-PT6lZ3kYW9jkVP84FwqX_=
VLG9cs9dT1qgW181kQz957LHzW2shkH27rwnZWW8FpG0Q6gSHx4W1jxthP53SLxQN1MMltRrGpN=
8W5Cvyty6G9Rl-W3QTDmQ5hZykwW5sZgyk3KHMmqVS5CYR5cG_ycVwc-2C1WKgGhW1hjkBP42gc=
l3Vss-MK4QJW-4W58nBjy7D6VyRW2tTKjc1vTJ0CW45LTMt6c3XfmN2NrfBy9k3lBW38_1qB6mk=
C0zW4pHgs_6RkGg8W5Tgf-d7vswLlW9fGbqh7rtQ0yW5s37Tl4sRPwdW3LVRH02x5dfBN8pJSMj=
zfBydW2fGPQW4kWxqkf7X-0Xv04" style=3D"color:#ee5757; font-weight:bold" rel=
=3D"noopener" data-hs-link-id=3D"0" target=3D"_blank">Unlock Improved ROI W=
ith Full Visibility From Ad Click to Patient Visit</a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
font-weight: bold;">On-Demand Webinar&nbsp;</span><br>In this on-demand web=
inar, we=E2=80=99ll show you how to enhance ROI by linking appointment data=
 to your campaigns, supercharge your Google Ads performance with accurate d=
ata for better bidding, and gain end-to-end insights into the patient journ=
ey. You'll also get a chance to explore how to optimize your marketing budg=
ets with privacy-compliant ROI insights to help secure growth.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><a href=3D"http=
s://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY=
8FW6rg8CD5syCKDN11fKXs3qn9gW8wLKSR6lZ3mVW3zCCWW5jPk5BW1Cgwh09jN02FW2lc4ZS2p=
yrYlW5-wyNd37hzvGW8xYr-71CGlYYW8pv25s3wJX3DVszPSV2DWVf0W84cZvh1L0Gg4W6GymL5=
23bh-LW1pWj9n3X4VyNW41P-Qq8pxPN5W9kcfyx4_N4zyVhPlBs2sLVZhW4_yFCW3x5ChRW8Wkm=
Q67wD81XW8-5XxD467V8WW8PbtyH8g20gwW1sb4lK4XqqvyW7WXj8r1sS1yqW920_hx5714wnW9=
0bqcD7pFMhBW2mpg-Q6rQRbwVRK9Yl6WTCr1W1myGgb4ZKTvLN4MGq_69gp5HN8Qngt52g2Z0Vp=
s2YV8lMx2MW1W4rKV2ZQfddf1XCt3P04" rel=3D"noopener" style=3D"color:#ee5757" =
data-hs-link-id=3D"0" target=3D"_blank"><span style=3D"font-weight: bold; c=
olor: #ea5954;">The State of Payer Marketing: 2025 Insights on Budgets, Fun=
nels &amp; Privacy</span></a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:bol=
d">On-Demand Webinar</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Join marketing =
and healthcare strategy leaders as they explore the results of an insightfu=
l survey on payer marketing, shedding light on how payers are allocating bu=
dgets, implementing funnel strategies and tackling privacy challenges to dr=
ive growth and compliance in an evolving landscape. <a href=3D"https://cNnW=
-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8C=
D5syCKDN11fKXs3qn9gW8wLKSR6lZ3n3W4cJRrl8CKW17N7ZsLhM9SrfTW8wYjnp1h34fPW3Cvp=
Dw84dKvSW66Ws4V6yTXwhW2J2BSZ4KwCjyW2syMXt8wT1MXW7fHCy63HdqwWW2scf0g3YSKp-Vw=
492Q50HZwyW44VxsS1Lj5vXN8dmPjNmDSkxW7X8wsB2h2J8nW4x_GJG7XKRgTW3PGtpk2bhXxkW=
5pTwMD6TXTGdW1z6LGy3R9M-_W9kzlkc1mBxKDW51CbZj1QLYcTW9lTqnf1g0Z6dVVDpTC7VCXJ=
xW4NSdj96vzPjlW4-x9R37pyGqJW6wxnsV6XnyRCW8lF2Tg1JkQslW7p_Vw58xmyc0W92LPCD32=
TjxVW6Bf-gJ6vCWszf8ckGK804" style=3D"color:#ee5757; font-weight:bold" rel=
=3D"noopener" data-hs-link-id=3D"1" target=3D"_blank">Watch the webinar her=
e</a>.</p></div></div></td></tr></tbody></table>
</div>


    
    </div>
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  </div>
  <div id=3D"module_1736290903326" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
color=3D"#62dabf">
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<div id=3D"module_1736290903326_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629090332=
24" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362909033224_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%"><span style=3D"color: #24303e;">Freshpain=
t's Compliant Corner</span></h1></div></div></td></tr></tbody></table>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"module_1736290904883" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
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<div id=3D"module_1736290904883_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629090488=
05" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362909048805_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><p data-start=3D"52" data-end=3D"240" style=3D"mso-li=
ne-height-rule:exactly; line-height:115%"><span style=3D"font-weight: norma=
l;">Full-funnel marketing isn=E2=80=99t just for e-commerce anymore. </span=
></p>
<p data-start=3D"52" data-end=3D"240" style=3D"mso-line-height-rule:exactly=
; line-height:115%">&nbsp;</p>
<p data-start=3D"52" data-end=3D"240" style=3D"mso-line-height-rule:exactly=
; line-height:115%">St. Elizabeth Healthcare is proving that a connected, d=
ata-driven approach to marketing can work really well in healthcare.</p>
<p data-start=3D"52" data-end=3D"240" style=3D"mso-line-height-rule:exactly=
; line-height:115%">&nbsp;</p>
<p data-start=3D"242" data-end=3D"570" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">For years, healthcare marketers have struggled with fr=
agmented data and privacy challenges, making full-funnel strategies feel ou=
t of reach. But by leveraging the right tools, St. Elizabeth built a seamle=
ss measurement strategy that bridges the gap between marketing efforts and =
patient outcomes while staying HIPAA-compliant.</p>
<p data-start=3D"572" data-end=3D"750" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:bol=
d" data-start=3D"572" data-end=3D"750">The takeaway?</p>
<p data-start=3D"572" data-end=3D"750" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">&nbsp;</p>
<p data-start=3D"572" data-end=3D"750" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">Healthcare organizations that connect their marketing =
and patient data can unlock better insights, optimize campaigns, and prove =
ROI without compromising privacy.</p>
<p data-start=3D"752" data-end=3D"944" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">&nbsp;</p>
<p data-start=3D"752" data-end=3D"944" style=3D"mso-line-height-rule:exactl=
y; line-height:115%"><strong data-start=3D"752" data-end=3D"780">Get the fu=
ll story here:</strong> <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc=
/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11fKVH5nXHsW50kH_H6l=
Z3pXW7lGxH72bD83_W4QMzrG3Kwqf0Vt4cSZ9dnPrtW2kmflK1Q-VnsW1c-ZzH4SlqJCW8KrVRk=
96m5L9W6yfd6k6Nn0bjW91b07m7Q5cz8W4gCcTs6FxKK7W2rsF8y300-c5W1vxmYv8qMZwkVj4Q=
Qn8M3D4WW4jjCtH4FGd7JN1wvHhYB6GkPW89VDNv3kPLtSW6xDnrS2gMR6DW3sN2ln1Hvy_fW8W=
WNLS37MFqNW1pHKNr1xNl-4W1m3CzJ4WQv-4V8GJD88YdBPYW6FyVVB4PP0WLN2sTjsfly2N0W4=
9byY_734fGrN83WmtZMMlrFVVxJ127PB1SFW3JcrXj2YXBD7W4hdbpJ2NhlrvW5KL2ZP14LFp9W=
4sQvZw6j5zmCW4mBy616kB92VVDFGTc1MkJfKf7k14N204" rel=3D"noopener" data-start=
=3D"781" data-end=3D"942" style=3D"color:#ee5757" data-hs-link-id=3D"0" tar=
get=3D"_blank">Unlocking the Power of the Full Funnel: How St. Elizabeth He=
althcare is Transforming Consumer Marketing</a></p></div></div></td></tr></=
tbody></table>
</div>


    
    </div>
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  </div>
  <div id=3D"module_1736290861401" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
color=3D"#62dabf">
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<div id=3D"module_1736290861401_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629086139=
83" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362908613983_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%"><span style=3D"color: #24303e;">Industry =
News</span></h1></div></div></td></tr></tbody></table>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"module_1700086698782" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
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<div id=3D"module_1700086698782_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_170008669875=
83" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17000866987583_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><p data-start=3D"106" data-end=3D"453" style=3D"mso-l=
ine-height-rule:exactly; line-height:115%">The latest executive order from =
former President Trump aims to increase healthcare price transparency, requ=
iring hospitals and insurers to disclose actual service costs. The goal? Em=
power patients with clear pricing information to encourage competition and =
informed decision-making.</p>
<p data-start=3D"106" data-end=3D"453" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">&nbsp;</p>
<p data-start=3D"455" data-end=3D"818" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">This shift could have big implications for healthcare =
marketers. With pricing now more visible, marketing strategies will need to=
 emphasize value, quality of care, and differentiation beyond cost alone. E=
xpect an increased focus on educational content, competitive positioning, a=
nd data-driven marketing adjustments as organizations navigate this new lan=
dscape.</p>
<p data-start=3D"455" data-end=3D"818" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">&nbsp;</p>
<p data-start=3D"820" data-end=3D"1088" style=3D"mso-line-height-rule:exact=
ly; line-height:115%"><strong data-start=3D"820" data-end=3D"839">Becker's =
has a great summary of the Executive Order here:</strong>&nbsp;<a href=3D"h=
ttps://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VVXYjZ67klg1W5hhYcl1=
zDY8FW6rg8CD5syCKDN11fKWg5nXHsW69t95C6lZ3kLW9jJ5zw7FhHzLW6gByDk5QkmSxW3kZyb=
P1Br1nNW8pPpyV2J4ZRDN3NSYt_VSp86W1PxhkC2d0rZdW8xJ86w45zMMkW1tCb9N6dmH7ZW231=
63S80H7sQW5WX7vx89XsgtW90q6_Y6ktw41W2lsdPT4B2W2-W6RvQ2t3LXcKyW97z3Wh2NPCC4W=
7vcBTZ3lzvG0N2JkS64Q2FDWW3zNFht4tK0hwW6w1pkG1yfFCQN1cVp0-9KchvW9f7fTg8nYkfH=
W7mbJ_j8ylc9kW2pX2jS1MyN94N8L-GP1W0VZPW6CtDYm7xvrYnW2M6yTP29_Rl1W7f1__479q5=
pWW3TF93s2Dp0PnW8FlDCm5FnMnyW11RnbT3V74b7W4BqJvQ21wH10W5KQQlM3yzSdYW2gS44P3=
wBCRbW4n4YL71YR-qNW8yGF493cNc94W2Pkq451kn-n2W4dDmsJ25ZWrPf34pfMH04" rel=3D"=
noopener" style=3D"color:#ee5757" data-hs-link-id=3D"0" target=3D"_blank">T=
rump Revisits Price Transparency with New Executive Order</a></p></div></di=
v></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:brea=
k-word; padding:20px"><div id=3D"hs_cos_wrapper_module_17158806869771" clas=
s=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"none" bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align:top"=
 width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#243=
03e; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #61dabf;width:95%;marg=
in:0 auto;"></p>
      
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17024954571952"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17024954571952_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height:11=
5%"><span style=3D"color: #24303e;">Thanks for reading, see you next week!&=
nbsp;</span></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
color: #24303e;"><span style=3D"font-weight: bold;">Loving our newsletter?<=
/span> <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/V=
VXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11fKX83qn9gW7Y8-PT6lZ3nfW7RjFq-4DmW1M=
W1DLC852WynmvW5jXwSg2RPbfRW8YzbGh6F_xlBW7BFsZg4V6FYBW4TW5233wZp2WVC47lk9frR=
jrW3hhyNC2xH37BTyfjH1g4h4QW2-m8Jv5kfH8_W5jJlGn5Jy718W2qTr4G7zqHykVPz4SF6c7d=
xRW3HsyMz937vDyW8HwwVB892D2_W3WdNRl15YyYJW8JDd2Q4TJTB7W5sgKY497H_XxVk4-G84b=
fBrCW4W9Wqk6QjkP-W7RkpfK72NnMKW6_pGZ274D57qW59vLDB7nCsv6W9fkYYy18pTS6W4LGH1=
m3zcmYlW2tPYqH2W_0v1f2NNn0804" rel=3D"noopener" style=3D"color:#ee5757" dat=
a-hs-link-id=3D"0" target=3D"_blank">Share it with your coworkers</a><span =
style=3D"font-weight: normal;">.</span></span></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p></div=
></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17158680375493" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td align=3D"right" valign=3D"top" style=3D"font-family:Arial, sans-s=
erif; color:#24303e; word-break:break-word; text-align:right; padding:0px; =
font-size:0px">
        <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/=
VVXYjZ67klg1W5hhYcl1zDY8FW6rg8CD5syCKDN11fKX83qn9gW7Y8-PT6lZ3q4W8pk9xL5mbPs=
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R4WRW6yxzwX4Tz93sdf6WwT04" target=3D"_blank" style=3D"color:#00a4bd" data-h=
s-link-id=3D"0">
        <img alt=3D"Marketing Budget Ad - Set 2 V1 (1200 x 628 px)" src=3D"=
https://hs-6516988.f.hubspotemail.net/hub/6516988/hubfs/Marketing%20Budget%=
20Ad%20-%20Set%202%20V1%20(1200%20x%20628%20px).png?width=3D1200&amp;upscal=
e=3Dtrue&amp;name=3DMarketing%20Budget%20Ad%20-%20Set%202%20V1%20(1200%20x%=
20628%20px).png" style=3D"outline:none; text-decoration:none; border:none; =
max-width:100%; font-size:16px" width=3D"600" align=3D"middle">
        </a>
      </td>
    </tr>
  </tbody>
</table></div>
</div>


    
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  =20
  </div>
  <div id=3D"section-7" class=3D"hse-section hse-section-last" style=3D"pad=
ding-left:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
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<div id=3D"column-7-0" class=3D"hse-column hse-size-12">
  <div id=3D"hs_cos_wrapper_module-7-0-0" class=3D"hs_cos_wrapper hs_cos_wr=
apper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"module"><table role=3D"presentation" class=3D"hse-footer hse=
-secondary" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" style=3D"fon=
t-family:Arial, sans-serif; font-size:12px; line-height:135%; color:#23496d=
; margin-bottom:0; padding:0">
  <tbody>
    <tr>
      <td align=3D"center" valign=3D"top" style=3D"font-family:Arial, sans-=
serif; font-size:15px; color:#24303e; word-break:break-word; text-align:cen=
ter; margin-bottom:0; line-height:135%; padding:10px 20px">
        <p style=3D"font-family:Arial, sans-serif;font-size:12px;font-weigh=
t:normal;text-decoration:none;font-style:normal;color:#23496d">
          Freshpaint, 5214F Diamond Heights Blvd #3502, San Francisco, Cali=
fornia 94131
        </p>
        <p>
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LWTW43H8mz2y2VWKW3C0BKH4cR5sGW4cCnsY3gqxp0W2-tRP249gmM5W3d1Xs53GVC-qW23pVsH=
3S_G7PW1NlqWn3P6fTmW2Yvl012RJNLzW47wsjk2HJst-W23nc_M4cC34nW34yk8049QrL3W2vT=
k0j2Kppy1W4kvlyc1SBlmTW4pl6tp3_XtLTW2YxvN82TPDCSW4kbzn22vHLR7W30pmdP32Cv8QW=
2HRVqD3H5HtRW3ZFghL2HRw2WW2zXfKv231XyyW3BJD-920YjC4W4hJVQy3T3pwwW1VwVQ745Mz=
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TW43H8mz2y2VWKW3C0BKH4cR5sGW4cCnsY3gqxp0W2-tRP249gmM5W3d1Xs53GVC-qW23pVsH3S=
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vV2W2HGNrB2t4z4YW23j2xT4fr0NtW47tPf23_zJ8cW32pfy53bbnZ0W2w1wV-3VQsw8W3LHhpW=
3g26fGW2MWcyz30t-nZW1QByCG2D1jWfW2zt-KK2nShy-0&amp;utm_campaign=3DFreshpain=
t%205%20Newsletter&amp;utm_source=3Dhs_email&amp;utm_medium=3Demail&amp;utm=
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292013" style=3D"font-family:Helvetica,Arial,sans-serif; font-size:12px; co=
lor:#00a4bd; font-weight:normal; text-decoration:underline; font-style:norm=
al" data-hs-link-id=3D"0" target=3D"_blank">Manage preferences</a>
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<img src=3D"https://cNnW-04.na1.hubspotlinks.com/Cto/ZT+113/cNnW-04/VVXYjZ6=
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Gifari Industries - BD Cyber Security Team