✏️ Editing: 1741286787.M689668P13535.rbx114.truehost.cloud,S=86454,W=88139:2,

Envelope-to: lucy@adeyotconsult.com
Delivery-date: Thu, 06 Mar 2025 21:46:27 +0300
Date: Thu, 6 Mar 2025 10:45:44 -0800
From: Mark Rogers <mark@freshpaint.io>
Reply-To: mark@freshpaint.io
To: lucy@adeyotconsult.com
Message-ID: <1741286743316.dd40959a-e8e7-4d41-b2ac-f1ec4343d48a@bf01x.hubspotemail.net>
Subject: Freshpaint 5: Your biggest challenge?
MIME-Version: 1.0
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Introducing a new feature in the Freshpaint 5 each week.

View in browser (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VX=
3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlVn5n4LbW7lCGcx6lZ3m4W5Fd17-7DQ0MyW7=
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49BxN1jB4_tQk_LMW2Sk_bb8Wf22kW7BVhyX2_zpB1f5JMm7P04 )

Freshpaint 5 Header FINAL (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/=
cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlVn3pyd0W7lCdLW6lZ3kPW5-KM=
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Phf3j9Zmv04 )

Hey Lucy,

I don't know about you...but I like polls. Anytime I see one on LinkedIn, o=
r wherever, I respond because I find the data interesting. This is relevant=
 to the Freshpaint 5 because...

I'm adding a new piece to the Freshpaint 5 each week: polls! I'm going to a=
dd a question to each newsletter and I'll share and discuss the results in =
next week's newsletter.

The goal with this is to share knowledge, struggles, and commonalities amon=
g healthcare marketers. We can all learn from each other and this newslette=
r has almost become its own community so I want to make it easier to share =
knowledge among readers. And who knows, these poll questions might eventual=
ly turn into the Freshpaint Research Hub, but that's a looong term goal. Th=
is is just step 1.

Here's this week's question: What=E2=80=99s your biggest challenge in healt=
hcare marketing today (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW=
-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlTv5n4LbW5BWr2F6lZ3pVW5F0Ykw5X=
Y1tpW5_MP0c2FRfj8W3DWMZh6LbDJTW1bMSW63j4Cc8W2XvZs32nxKXyW8gXN4t4pSxTRN7tJ1D=
_pQNqGW3BLm3x863mLZVQVlSh6FztvxW4dB40T3D4HPfW4kTwHB8kz8_xW2-XLCN6NZNzHV-fD2=
r5nGf50W4yJF1s2fb5XcW5rgy1X38wV77V7Wttx4VJgyLW4pCPgD8_4pHyW18GDHc1nnYwTW6SH=
H7k1rh80gVjvyk08Br0m0W6sF1Ty8fmM2fW6PLBXV34jltCVBpnLx48lrXxV9W8b91HrYHnW1Cw=
jqX8P5s9KW7KGjjY3JqPsnVdghmP7qFJ32W8_kzLP7S1zH0W4NyJBg52gfM9W34bDDX8x-smRN8=
zgxyRN5lCKW5QlrRK8R001YW7syHTM1pbrgNW17FxXg11742yf5TW9yz04 ) ?

- Reaching the right audience
- Optimizing ad spend
- Attribution and conversion tracking
- Balancing performance with compliance
- Something else (Let us know!)

Click here to answer the question (https://cNnW-04.na1.hubspotlinks.com/Ctc=
/ZT+113/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlTv5n4LbW5BWr2F6lZ=
3pVW5F0Ykw5XY1tpW5_MP0c2FRfj8W3DWMZh6LbDJTW1bMSW63j4Cc8W2XvZs32nxKXyW8gXN4t=
4pSxTRN7tJ1D_pQNqGW3BLm3x863mLZVQVlSh6FztvxW4dB40T3D4HPfW4kTwHB8kz8_xW2-XLC=
N6NZNzHV-fD2r5nGf50W4yJF1s2fb5XcW5rgy1X38wV77V7Wttx4VJgyLW4pCPgD8_4pHyW18GD=
Hc1nnYwTW6SHH7k1rh80gVjvyk08Br0m0W6sF1Ty8fmM2fW6PLBXV34jltCVBpnLx48lrXxV9W8=
b91HrYHnW1CwjqX8P5s9KW7KGjjY3JqPsnVdghmP7qFJ32W8_kzLP7S1zH0W4NyJBg52gfM9W34=
bDDX8x-smRN8zgxyRN5lCKW5QlrRK8R001YW7syHTM1pbrgNW17FxXg11742yf5TW9yz04 ) .

On to the rest of the newsletter, here's what we're talking about:

- Viant DSP integration
- Freshpaint in Dallas!
- CU Medicine's success with Freshpaint
- The newest online tracking technology class action lawsuit

Let's get into it...

Product Update

Navigating digital advertising in healthcare while maintaining HIPAA compli=
ance has always been challenging. Our latest integration with Viant's Deman=
d Side Platform (DSP) simplifies this process, enabling effective programma=
tic advertising without compromising patient privacy.=E2=80=8B

With this integration, you can:

- Seamlessly connect your Freshpaint-tracked conversion events directly to =
Viant's DSP, ensuring accurate and efficient ad targeting.=E2=80=8B
- Maintain HIPAA compliance throughout your advertising campaigns, as our i=
ntegration is designed to protect patient health information (PHI).=E2=80=
=8B
- Enhance marketing performance by leveraging Viant's extensive programmati=
c channels and formats, all while safeguarding sensitive data.=E2=80=8B

Learn more about setting up and maximizing this integration in our Viant Qu=
ick Start Guide (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VX=
3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlTv5n4LbW5BWr2F6lZ3lbW8pX7Z78QH407N6=
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YW343LnK5m34hVW44wcX86p8JL3W8ZhH4r8zfVDRW9fX0jD69nLJjN92_KspDyr6cW3m1_bc3zb=
mpsW3zvJKY61snXNW7F_-mw2LKnJ0N5d98nFG21xMW5QS-6L3S_TnfW5kDbwW7DC2g4W7M8C334=
Rf00zM-777G3yw3tW1v_W_J4wsfvBW2zqgCr3mr1QyW8hrzQg6mJGdNW6Dy2PR2LZvmSTJ35N2K=
TvxwW1JthC759-DhgW3fXb2Z4lJLtrW8SVrgX1lxcYpf8-qP_v04 ) .

Upcoming Events

FPLIVE Dallas 1 - Wide - Details (https://cNnW-04.na1.hubspotlinks.com/Ctc/=
ZT+113/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlV-3pyd0W8wLKSR6lZ3=
krW3zCHbz6NbF1yW6w-dFf2ZXyJrW14rDbW2nsTd-W968_W31pXy28VZTBxG6B2NyXW4kGst82l=
ZnCpN6bNWwmjKnmsW2BrW_K7JPWYcW49kc9R6yKq3RW14XTMp3WHPmPW3m08TY5yzSzgW2YHqsW=
5w4zcsW3kK9xR3_cBBWW5z1RDt896RfNW87MRwf4BSNFKW57XMJK2TWQd7Vd4xQk1vpF4YW173M=
8t3lq54-W2klcg37wxt0VW6N6DCV11r33gW3yw1l421BfcJW75Nq2z8p1kw1W638gJv8ZfgTsW5=
MSmHL4kBxn7W1G7RpC6yXZPHW5bcmHC8FWMpCW6HcyT925NlqRVS8x8S7pfPkxf8JBgWW04 )

Freshpaint LIVE Dallas (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNn=
W-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlV-3pyd0W8wLKSR6lZ3krW3zCHbz6=
NbF1yW6w-dFf2ZXyJrW14rDbW2nsTd-W968_W31pXy28VZTBxG6B2NyXW4kGst82lZnCpN6bNWw=
mjKnmsW2BrW_K7JPWYcW49kc9R6yKq3RW14XTMp3WHPmPW3m08TY5yzSzgW2YHqsW5w4zcsW3kK=
9xR3_cBBWW5z1RDt896RfNW87MRwf4BSNFKW57XMJK2TWQd7Vd4xQk1vpF4YW173M8t3lq54-W2=
klcg37wxt0VW6N6DCV11r33gW3yw1l421BfcJW75Nq2z8p1kw1W638gJv8ZfgTsW5MSmHL4kBxn=
7W1G7RpC6yXZPHW5bcmHC8FWMpCW6HcyT925NlqRVS8x8S7pfPkxf8JBgWW04 )

Join us for an unforgettable evening at Knife Italian Steak, where Michelin=
-starred Chef John Tesar is redefining Texas dining with bold flavors, Ital=
ian influences, and a stunning atmosphere. Connect with fellow healthcare m=
arketers over incredible food, great conversation, and a community that=E2=
=80=99s shaping the future of healthcare marketing. Sign up now (https://cN=
nW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52h=
ptB5sRHMyMLtlV-3pyd0W8wLKSR6lZ3krW3zCHbz6NbF1yW6w-dFf2ZXyJrW14rDbW2nsTd-W96=
8_W31pXy28VZTBxG6B2NyXW4kGst82lZnCpN6bNWwmjKnmsW2BrW_K7JPWYcW49kc9R6yKq3RW1=
4XTMp3WHPmPW3m08TY5yzSzgW2YHqsW5w4zcsW3kK9xR3_cBBWW5z1RDt896RfNW87MRwf4BSNF=
KW57XMJK2TWQd7Vd4xQk1vpF4YW173M8t3lq54-W2klcg37wxt0VW6N6DCV11r33gW3yw1l421B=
fcJW75Nq2z8p1kw1W638gJv8ZfgTsW5MSmHL4kBxn7W1G7RpC6yXZPHW5bcmHC8FWMpCW6HcyT9=
25NlqRVS8x8S7pfPkxf8JBgWW04 ) !

Dinner at Knife Italian Steak *Dinner & Beverages Included

The Ritz Carlton Dallas, Las Colinas

4150 North MacArthur Blvd.

Irving, TX 75038

April 10 @ 6:30 PM

Event Replay

Unlock Improved ROI With Full Visibility From Ad Click to Patient Visit (ht=
tps://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F=
8YzsW52hptB5sRHMyMLtlVH3pyd0W7Y8-PT6lZ3mfW8T0Wlf1mDJRjW2-sPVj5JzMpXW3tY8-f4=
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8Bb804 )

On-Demand Webinar

In this on-demand webinar, we=E2=80=99ll show you how to enhance ROI by lin=
king appointment data to your campaigns, supercharge your Google Ads perfor=
mance with accurate data for better bidding, and gain end-to-end insights i=
nto the patient journey. You'll also get a chance to explore how to optimiz=
e your marketing budgets with privacy-compliant ROI insights to help secure=
 growth.

The State of Payer Marketing: 2025 Insights on Budgets, Funnels & Privacy (=
https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VX3bFN5GG3Z7W2pDVn_=
8F8YzsW52hptB5sRHMyMLtlV-3pyd0W8wLKSR6lZ3plN5lYLTg5lPjWN718W5y2ylKlW4B8KtY5=
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FH13s1PTVW5w-RNW6vF3SGW6bclZX8Tdt8yVww7lM8FWmX7VTGN1N7cchtdW458sxH5JDX0gN3Y=
kcpCqdnlXW8hdgP86c_R_GW6l666C3CPM_TW1cxR1N9kNf9RW1g3Tgc8wSHNKW4XljpN7PdnDVV=
LqpKg94FL8pVl5_5g5VZmGZf5rR7Cn04 )

On-Demand Webinar

Join marketing and healthcare strategy leaders as they explore the results =
of an insightful survey on payer marketing, shedding light on how payers ar=
e allocating budgets, implementing funnel strategies and tackling privacy c=
hallenges to drive growth and compliance in an evolving landscape. Watch th=
e webinar here (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VX3=
bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlV-3pyd0W8wLKSR6lZ3plN5lYLTg5lPjWN718=
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NKW4XljpN7PdnDVVLqpKg94FL8pVl5_5g5VZmGZf5rR7Cn04 ) .

Freshpaint's Compliant Corner

University of Colorado Medicine (CU Medicine), the largest multispecialty p=
hysician group in the Rocky Mountain region, faced significant challenges i=
n balancing digital marketing initiatives with stringent HIPAA compliance r=
equirements. After identifying risks associated with traditional tracking t=
echnologies, CU Medicine proactively sought a solution that would uphold pa=
tient privacy without compromising marketing performance.=E2=80=8B

By implementing Freshpaint's Healthcare Privacy Platform, CU Medicine was a=
ble to:=E2=80=8B

Restore website tracking: The team regained visibility into website perform=
ance and marketing campaigns, including those with Google and Meta, who ref=
use to sign BAAs.

Reintroduce Google Analytics: CU Medicine=E2=80=99s preferred reporting pla=
tform was back online, fully compliant.

Improve data transparency: The Freshpaint dashboard provided real-time insi=
ghts into where data was being sent and ensured HIPAA compliance.

Enable compliant maps and video hosting: CU Medicine replaced Google Maps w=
ith Freshpaint=E2=80=99s compliant solution, and re-uploaded video content =
on their website, enabling patient engagement without privacy risks.

This strategic move not only protected patient privacy but also empowered C=
U Medicine's marketing team to operate with renewed confidence and efficien=
cy.=E2=80=8B

Get the full story here: How CU Medicine Ensured Data Privacy and Complianc=
e with Freshpaint=E2=80=99s Healthcare Privacy Platform (https://cNnW-04.na=
1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHM=
yMLtlVH3pyd0W7Y8-PT6lZ3nWN4lZY58WGMm1W5qfLkl2MNMkRW7ryb4C8s0LqzVdB6Q66cKbDr=
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dD3r66MBW2DB_GX5FQ0qYW5ny5FQ4h7ctfW3TLMjv7MP_W1W5YcLW29hbr56f9lfWGK04 )

Industry News

Privacy-related class action lawsuits continue to rise, and the latest come=
s from Seattle, where Virginia Mason Medical Center has agreed to a $3.5 mi=
llion settlement over allegations of sharing patient data with third-party =
advertisers like Facebook and Google without consent.

For healthcare marketers, this underscores the importance of safeguarding p=
atient information and ensuring compliance with data privacy regulations. P=
rivacy-first marketing is essential to maintain trust and avoid legal reper=
cussions.=E2=80=8B

HealthExec has the scoop here: Hospital faces $3.5M settlement after sharin=
g patient data with Facebook (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+1=
13/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlTP5n4LbW69t95C6lZ3lWN2=
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lCW77zjKl72rzD4W2mzf6T3snmcmW7Y1jZF1LHx4lW4CCf3B1gMcLyW3ZYPgW1vgZzqW70CpNY9=
dHSRZW8fjgbB4gjB2LVfmK598BqfzvW2PjY2t6MKx3cW7k35NB5KVBb0W2gqV5-1Tpr2rW80Rvr=
-5BvKG_W1YQ0Xx5x95bQW1x2Nhr4TDwRvW6tqqDZ4P19GgW9kGnxR1mnD0cN4pVj-SxRr8zVhTW=
4_5Xns3df2pq6XY04 )

Thanks for reading, see you next week!

Loving our newsletter? Share it with your coworkers (https://cNnW-04.na1.hu=
bspotlinks.com/Ctc/ZT+113/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLt=
lVH3pyd0W7Y8-PT6lZ3phW7htMnp1RmzYHW5vlKm580MvVvN1Pp_Rcmmqn0W781F0f74xTfYW11=
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c5SW93q1WD7p986RW2Q203j5xyVThW2R_9wc574njbMdl67SfxdPJf40GJf604 ) .

Marketing Budget Ad - Set 2 V1 (1200 x 628 px) (https://cNnW-04.na1.hubspot=
links.com/Ctc/ZT+113/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlVH3p=
yd0W7Y8-PT6lZ3mlW3Q7L-B5tjgrHW5FDPPK28CmCrN7hSpBDlJ962W6fjQP77pkDR9W46kpNC6=
GBVVBV_b35x7_pxybW5SHRpD76YxVYW1Dh4yt3BqqbTVPfyst6W-f7HW5Z-5_Q19p4cNW1d5Wm0=
857pkYW2Qdnqx1Vvd9WW5LXByn7ypJSTW2g7nV58Png-yW8sV7Nw6BNwc2W2L-RPh4fjp08W5SP=
yQW3FzSk3W1R9KTY9987w5W7r3R2V1--7dSW8R-XBx7hrk5jW2trq5t1_STczW53XVP42FL9FBW=
6-KdWb4PpDKrW84xKGK7_M4XkW678nK478mhZpW36JFmJ7fHw1Hf5xWbxj04 )

Freshpaint, 5214F Diamond Heights Blvd #3502, San Francisco, California 941=
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  <div id=3D"section-2" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
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th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff; pa=
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    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-2-0-0" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module-2-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrap=
per_type_rich_text" style=3D"color: inherit; font-size: inherit; line-heigh=
t: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_t=
ext"><p style=3D"mso-line-height-rule:exactly; margin-bottom:10px; line-hei=
ght:115%"><span style=3D"color: #24303e;">Hey Lucy,</span></p>
<p style=3D"mso-line-height-rule:exactly; margin-bottom:10px; line-height:1=
15%"><span style=3D"color: #24303e;">I don't know about you...but I like po=
lls. Anytime I see one on LinkedIn, or wherever, I respond because I find t=
he data interesting. This is relevant to the Freshpaint 5 because...</span>=
</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">I'm adding a ne=
w piece to the Freshpaint 5 each week: polls! I'm going to add a question t=
o each newsletter and I'll share and discuss the results in next week's new=
sletter.&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">The goal with t=
his is to share knowledge, struggles, and commonalities among healthcare ma=
rketers. We can all learn from each other and this newsletter has almost be=
come its own community so I want to make it easier to share knowledge among=
 readers. And who knows, these poll questions might eventually turn into th=
e Freshpaint Research Hub, but that's a looong term goal. This is just step=
 1.&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
font-weight: bold;">Here's this week's question</span>: <a href=3D"https://=
cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW5=
2hptB5sRHMyMLtlTv5nXHsW5BWr2F6lZ3nDVdnNGx5krF3rN8gvM49kg5BQW5Pp04_8N7BsYW2H=
gqgx3DsqJcW8bZX-_5Ynx5XW7WBsXJ3S4TwdW9kwxmp5gRmh9W83l2DS5pLCv-W1sk60h3vyxj4=
W4WWGWl13rFlrW6xZG9g9jkKX1N80MYBtSrxdTW8JDdZ28bwjS2W80rkkK3q2F-SW2y9NMf6dl6=
vRW1lcdtg7t5L_6W2XkNYY3PhjvSW21Qg6-8jQV9cW37TccT48s17tW8ddbTH4gJVGHW2ryPY53=
39ZwlW2_75k-5mqW1dW10J9nm6SXXPKW2MZ8tj3P_c6JMTjk1G2zGyqW1hFb3L2yYgpcW50NgpF=
6-MR_XVN1TPw16CP0cW7BSZbV815qqGW3SDKmS7sVR9LW38n18B41MbBcW7R-r846nd5djN3P09=
X32F0BHW8L7-lJ4zTxccf1k00d804" rel=3D"noopener" style=3D"color:#ee5757" dat=
a-hs-link-id=3D"0" target=3D"_blank">What=E2=80=99s your biggest challenge =
in healthcare marketing today</a>?&nbsp;</p>
<ol style=3D"mso-line-height-rule:exactly; line-height:115%">
<li>Reaching the right audience</li>
<li>Optimizing ad spend</li>
<li>Attribution and conversion tracking</li>
<li>Balancing performance with compliance</li>
<li>Something else (Let us know!)</li>
</ol>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><a href=3D"http=
s://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8Y=
zsW52hptB5sRHMyMLtlTv5nXHsW5BWr2F6lZ3mqW4CN_K-5DkqyGW8gv92V5vbGVmV6z32x7mh_=
7RVBhRBg8qxZM_W355JKj4lfH98W39WwVV8ygDyTW40rnsH892Z-7W8Jr6d-3xMWv2W7Tjr0M4c=
-nTWW7zJPhS5kJBb7W2rTNkW8-36GWW22ZlX56d8LtLW4WznF08B61kfW5n-vBS83fNFpW4StM2=
p30_4j5W6d8cq25_wHwVV22flP2Wb5Z5N4z3FRM7cQ01W3gjg8Y2qMzSdW1TJmjB2BrMMMW5gDF=
Y59hH6f0W5_rbkM36KL5lW1jsx4W3F6RPBW1z0HB759PN7lW31C_Cc1gWXgcW420ygM1hSRScW6=
7wKgv2Lj6HfW1zhc_r7ttf-dN1RLgpf_mYRJW39svmG1HT0-rW70v2jC6h2WT0W58vq5f4thV9G=
N8H1dBx9m6_6W1lrWv15Bg1BSf71g7bM04" rel=3D"noopener" style=3D"color:#ee5757=
" data-hs-link-id=3D"1" target=3D"_blank"><span style=3D"font-weight: bold;=
">Click here to answer the question</span></a>.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">On to the rest =
of the newsletter, here's what we're talking about:</p>
<ul style=3D"mso-line-height-rule:exactly; line-height:115%">
<li>Viant DSP integration</li>
<li>Freshpaint in Dallas!</li>
<li>CU Medicine's success with Freshpaint</li>
<li>The newest online tracking technology class action lawsuit</li>
</ul>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
color: #24303e;">Let's get into it...</span></p></div></div></td></tr></tbo=
dy></table>
</div>


    
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th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
color=3D"#62dabf">
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<div id=3D"column_1736290795533_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629079550=
81" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362907955081_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%"><span style=3D"color: #24303e;">Product U=
pdate</span></h1></div></div></td></tr></tbody></table>
</div>


    
    </div>
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  </div>
  <div id=3D"section-3" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
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<div id=3D"column-3-1" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-3-1-0" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module-3-1-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrap=
per_type_rich_text" style=3D"color: inherit; font-size: inherit; line-heigh=
t: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_t=
ext"><p style=3D"mso-line-height-rule:exactly; line-height:115%">Navigating=
 digital advertising in healthcare while maintaining HIPAA compliance has a=
lways been challenging. Our latest integration with Viant's Demand Side Pla=
tform (DSP) simplifies this process, enabling effective programmatic advert=
ising without compromising patient privacy.=E2=80=8B<br><br></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">With this integ=
ration, you can:</p>
<ul style=3D"mso-line-height-rule:exactly; line-height:115%">
<li>Seamlessly connect your Freshpaint-tracked conversion events directly t=
o Viant's DSP, ensuring accurate and efficient ad targeting.=E2=80=8B</li>
<li>Maintain HIPAA compliance throughout your advertising campaigns, as our=
 integration is designed to protect patient health information (PHI).=E2=80=
=8B</li>
<li>Enhance marketing performance by leveraging Viant's extensive programma=
tic channels and formats, all while safeguarding sensitive data.=E2=80=8B</=
li>
</ul>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Learn more abou=
t setting up and maximizing this integration in our <a href=3D"https://cNnW=
-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52hpt=
B5sRHMyMLtlTP5nXHsW69t95C6lZ3kzW3_3Rky3mCF6ZW3hDY3S5clNv0W98HPGl5_1BlxW8bvl=
Mz20jcTvVKtFvg79x3dgW8L5NdB3JQycNW2hrbb36qFjZQV8CPc84FKJ0JW83hgt96d3yB5W2_d=
7Rs7FC0n4W6Jn7r35qxpfhW7k9T7t5VGFfmN1KnycTvByrJW1gyRzZ8k4Xk0W2SzQKD3FFMZGW2=
6V_j_8Z-HkNW1Tf8-y3MVySnW9cC_Hc8Phyz7N1N5Tcv_f7mqW1Bw6Cm2smpDZW1hDKP98scJnJ=
W4pTFC08L5GQSW8dfRFG2gBT3gW430Ydy5LBV2RW6JRjzq27BpgvN8Vlz2HBYB3zVJ8L1k6_1Mz=
pW1vMm3X5_JsNSW8ngMTQ77G1y_Vpfy9B1CfsB-W1sdnHx57QWlDN4x_YWS6wDK-V--KzH5zTTT=
RW1jf1gR6zN4QsN3QgcpN50T9pW2G-8TF8f1BwJf6B7v4M04" rel=3D"noopener" style=3D=
"color:#ee5757" data-hs-link-id=3D"0" target=3D"_blank">Viant Quick Start G=
uide</a>.</p></div></div></td></tr></tbody></table>
</div>


    
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th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
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<div id=3D"module_1736290834596_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629083459=
42" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362908345942_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%">Upcoming Events</h1></div></div></td></tr=
></tbody></table>
</div>


    
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  </div>
  <div id=3D"section_1737044226968" class=3D"hse-section" style=3D"padding-=
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<div id=3D"column_1738267682375_0" class=3D"hse-column hse-size-12">
  <div id=3D"hs_cos_wrapper_module_17370442316841" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#24303e; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/=
VX3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlV-3qn9gW8wLKSR6lZ3nFW20J8Jv20pSMD=
W7Lr5MY3FqjLjW2lQGh_4t5YRnN7zLjMpDhC2vW7Cz59P3bQlCFW4Wvkp24MmH6zW4mW19H7THS=
q8W629ygH2FY2f0N8y5r_-R5WxbN4gnJJ4WxNGqW22LxRv26yXTvV_L39X4xv-bLW5XN5SX7n5L=
8CW2n_tdL5LmDF7W5XysbX8HMDSqVM8tB24Hqb-2W1glpJh8z3vYfW8NX-hQ6QKJ1kW99FsJL1k=
2x0ZW5cmtmN60YNYhW7lgZH21WVjg8W4Kq63z8lt_-3W8bpRt45Pq-7CW4388151yBJ33N2Dkzb=
Ff40ZNW8bBr495LT0GTW1wlMcp3cHvnDW1fBwr926dH8cf5pMrml04" target=3D"_blank" s=
tyle=3D"color:#00a4bd" data-hs-link-id=3D"0">
        <img alt=3D"FPLIVE Dallas 1 - Wide - Details" src=3D"https://hs-651=
6988.f.hubspotemail.net/hub/6516988/hubfs/FPLIVE%20Dallas%201%20-%20Wide%20=
-%20Details.png?width=3D1120&amp;upscale=3Dtrue&amp;name=3DFPLIVE%20Dallas%=
201%20-%20Wide%20-%20Details.png" style=3D"outline:none; text-decoration:no=
ne; border:none; max-width:100%; font-size:16px" width=3D"560" align=3D"mid=
dle">
        </a>
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17370442752973"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17370442752973_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-hs-cos-general-type=3D"widget" data-hs-cos-typ=
e=3D"module" style=3D"mso-line-height-rule:exactly; line-height:115%">
<div data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text" sty=
le=3D"mso-line-height-rule:exactly; line-height:115%">
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-size:15px"=
><a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VX3bFN5=
GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlV-3qn9gW8wLKSR6lZ3pyW8Q_K6B2z2y7GW7kC7sl=
56BCY5W33XR4y5gNzqDN8CTYyfs3CJFN7448NG3v2kvW6WM7Rl5w_PXwW5qzcp87r0V5RW5wckG=
F7PjTXJW3LCNtc6pm7YsW4hJ7Sj6b5fgZW6zDKSq2YR6SGN24wXZrtnNn6W71QPVX5GbWGHW9b0=
6RK3TR29tW7lbpT13h6ZfVW6CGpp_3PCWFkW5Zz75B7yTQ0sW520-271Gc-VKW7fb8jc3pDw0zN=
2J1Wj-9WvScW1lj_P51NP4hxW4Vm9FM2NX9dvW3mlN0m9lZRM-W89ZJ-46dbr6BW3K1thp5842t=
kW9ltQ-f2KyQNRW73hrfk7BwGrkW6MRyCw3pGFvjf9f50Rj04" style=3D"color:#ee5757; =
font-weight:bold" rel=3D"noopener" data-hs-link-id=3D"1" target=3D"_blank">=
Freshpaint LIVE Dallas</a></p>
<p style=3D"mso-line-height-rule:exactly; font-size:15px; line-height:115%"=
>Join us for an unforgettable evening at Knife Italian Steak, where Micheli=
n-starred Chef John Tesar is redefining Texas dining with bold flavors, Ita=
lian influences, and a stunning atmosphere. Connect with fellow healthcare =
marketers over incredible food, great conversation, and a community that=E2=
=80=99s shaping the future of healthcare marketing. <a href=3D"https://cNnW=
-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52hpt=
B5sRHMyMLtlV-3qn9gW8wLKSR6lZ3l5W7VLyDQ1phv-VN8SZ7DpwYmhcW1HlCzD1zWyXMW13pl1=
W2p51q7V53x0m7PrdyHW4L8pxf2wpRY3W1qzm2J18t2mGN8btKlsRvZ27W3XJSwv3kCy84W2Y31=
Qb7rj-0zN154t2rgmydtW4YwF4d6b7kjGW8Y_nDc199vr2W41ky8S4D5qC7W7m0ZYh95N-_xW6Q=
mYR75xwC4DW2G7Q0w1Cjl7tW416Pht4PdWl9W94JVC77R6_bXW4zhwQB179mbbW3S9fP382J5vM=
W6N5wgd1C5cgzW8gZp4H2pnXdZN7b2KkmvYvSdW5YJyNc96rvV9VPh6RW2dpghYN3L3Tg4GNWqt=
W4Bscdh3c58Ghf419NSq04" rel=3D"noopener" style=3D"color:#ee5757" data-hs-li=
nk-id=3D"2" target=3D"_blank">Sign up now</a>!</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-size:15px"=
>&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; font-weight:bold; line-height:115=
%; font-size:15px">Dinner at Knife Italian Steak <em>*Dinner &amp; Beverage=
s Included</em></p>
<p style=3D"mso-line-height-rule:exactly; font-weight:normal; line-height:1=
15%; font-size:15px">The Ritz Carlton Dallas, Las Colinas&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-size:15px"=
>4150 North MacArthur Blvd.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-size:15px"=
>Irving, TX 75038</p>
<p style=3D"mso-line-height-rule:exactly; font-weight:bold; line-height:115=
%; font-size:15px">April 10 @ 6:30 PM</p>
</div>
</div></div></div></td></tr></tbody></table>
</div>


    
    </div>
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  </div>
  <div id=3D"module_1736356254273" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
color=3D"#62dabf">
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<div id=3D"module_1736356254273_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173635625426=
51" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17363562542651_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%">Event Replay&nbsp;</h1></div></div></td><=
/tr></tbody></table>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"module_1736356434749" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
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<div id=3D"module_1736356434749_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173635643474=
62" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17363564347462_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height=
:115%"><a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/V=
X3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlVH3qn9gW7Y8-PT6lZ3m0VMKX9W3nzxJjW5=
cSSp76-LSJxW3KH0g834NJCHW8G6NLk5lz7-BW2lz1Lb4K1pYTW7kQGTY24MyKNW3tdrtv8KC8_=
rW5gVq3L6082WKW83vsWN6ql06pV_NZZv6N8LlDW8G7Mg36dl1HWW8tzlYX1BlMGWW6RV4m271S=
yg-W55Nw218-mkssN7WH8Z7W3V6cW24xF6H2mFyPjV-9y132fD2G0W7LN0Nj21P21lW564Fms8S=
fZQlN5430GwMQhd3W7HsW__8GxjqKW82_qgj3vNcVDW1R-JFd6vKb5bW46HJFZ6hJRgZW4Wt1-y=
43HbC9VPV5rt2YfZhRf17n6rz04" style=3D"color:#ee5757; font-weight:bold" rel=
=3D"noopener" data-hs-link-id=3D"0" target=3D"_blank">Unlock Improved ROI W=
ith Full Visibility From Ad Click to Patient Visit</a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
font-weight: bold;">On-Demand Webinar&nbsp;</span><br>In this on-demand web=
inar, we=E2=80=99ll show you how to enhance ROI by linking appointment data=
 to your campaigns, supercharge your Google Ads performance with accurate d=
ata for better bidding, and gain end-to-end insights into the patient journ=
ey. You'll also get a chance to explore how to optimize your marketing budg=
ets with privacy-compliant ROI insights to help secure growth.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><a href=3D"http=
s://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8Y=
zsW52hptB5sRHMyMLtlV-3qn9gW8wLKSR6lZ3mTW322V9X6nCvlfW93jlT91Vt9llW6nLWvz8wb=
Rw7W6F67Rg6j8xTwW1m2F9w5tLCJ9W52tdKf41LZdyW6DP5ls6P-YpBW7-0TJv5yvt1HN44VHN8=
VbLpNW4ktM4311s7mDW491YzG1QntRCW4BMgP_2Xb3SHW1pT_Jz9gMYw0W1zstwM7D4j_8W7H_b=
gJ6mKX73W9cwSpW2MjBm1W7By6jB1JlqnwW6v9cxL4f5FzzN4Jh8H0SPMk1W46JD5R8YpypBW6-=
dW0_8c3plMW8sN_Rl7frSfWW4-YScb2x6DyWW6KG4J54LJHFdW208mdz7Vc-4rW4QQ35F7qdG9s=
W7mckdR1Skb57W4Nk2wZ3DWgC-f1wh2Td04" rel=3D"noopener" style=3D"color:#ee575=
7" data-hs-link-id=3D"0" target=3D"_blank"><span style=3D"font-weight: bold=
; color: #ea5954;">The State of Payer Marketing: 2025 Insights on Budgets, =
Funnels &amp; Privacy</span></a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:bol=
d">On-Demand Webinar</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Join marketing =
and healthcare strategy leaders as they explore the results of an insightfu=
l survey on payer marketing, shedding light on how payers are allocating bu=
dgets, implementing funnel strategies and tackling privacy challenges to dr=
ive growth and compliance in an evolving landscape. <a href=3D"https://cNnW=
-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52hpt=
B5sRHMyMLtlV-3qn9gW8wLKSR6lZ3pPN908pFCxmfpdW9fFsz66b2X02W1vhWsC7BqSBRW1QZXY=
_21N33HW92Q5p87DSltvW6xCwF220TB5zW2w27Q62dzJpdW33jqwL5V81D4W2BjpMZ8ZJzLYN2L=
H7RGwDd8LVkHPtX7DmZTVW3KwDx13nBL02N6QBfSYqcz8bW8MKfvk7xbnX9W3DCHhK7W3twqW8_=
KLmd1ppG8NW26Yrjr4JnQMtVVMkv-8Dn6WPW71T3LC67DR-VW3qZJbQ767y-GW7__z-k7pqnSLW=
5HdCHp3xnt6VW6bMBZ64RYwqyW2clFS-1CCH9qW3p-yBQ554NZVW7zXzhq4dCbb0W3xS6lc3DR7=
N3W16pLLk95G3Xrf5hwNdx04" style=3D"color:#ee5757; font-weight:bold" rel=3D"=
noopener" data-hs-link-id=3D"1" target=3D"_blank">Watch the webinar here</a=
>.</p></div></div></td></tr></tbody></table>
</div>


    
    </div>
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
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<div id=3D"module_1736290903326_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629090332=
24" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362909033224_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%"><span style=3D"color: #24303e;">Freshpain=
t's Compliant Corner</span></h1></div></div></td></tr></tbody></table>
</div>


    
    </div>
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  </div>
  <div id=3D"module_1736290904883" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
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<div id=3D"module_1736290904883_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629090488=
05" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362909048805_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><p data-start=3D"0" data-end=3D"126" style=3D"mso-lin=
e-height-rule:exactly; line-height:115%">University of Colorado Medicine (C=
U Medicine), the largest multispecialty physician group in the Rocky Mounta=
in region, faced significant challenges in balancing digital marketing init=
iatives with stringent HIPAA compliance requirements. After identifying ris=
ks associated with traditional tracking technologies, CU Medicine proactive=
ly sought a solution that would uphold patient privacy without compromising=
 marketing performance.=E2=80=8B</p>
<p data-start=3D"0" data-end=3D"126" style=3D"mso-line-height-rule:exactly;=
 line-height:115%">&nbsp;</p>
<p data-start=3D"128" data-end=3D"209" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">By implementing Freshpaint's Healthcare Privacy Platfo=
rm, CU Medicine was able to:=E2=80=8B</p>
<ul data-start=3D"211" data-end=3D"565" style=3D"mso-line-height-rule:exact=
ly; line-height:115%">
<li data-start=3D"211" data-end=3D"319"><span style=3D"font-weight: bold;">=
 </span>
<p data-start=3D"213" data-end=3D"319" style=3D"mso-line-height-rule:exactl=
y; line-height:115%"><span style=3D"font-weight: bold;">Restore website tra=
cking</span>: The team regained visibility into website performance and mar=
keting campaigns, including those with Google and Meta, who refuse to sign =
BAAs.</p>
</li>
<li data-start=3D"211" data-end=3D"319">
<p data-start=3D"213" data-end=3D"319" style=3D"mso-line-height-rule:exactl=
y; line-height:115%"><span style=3D"font-weight: bold;">Reintroduce Google =
Analytic</span>s: CU Medicine=E2=80=99s preferred reporting platform was ba=
ck online, fully compliant.</p>
</li>
<li data-start=3D"211" data-end=3D"319">
<p data-start=3D"213" data-end=3D"319" style=3D"mso-line-height-rule:exactl=
y; line-height:115%"><span style=3D"font-weight: bold;">Improve data transp=
arency</span>: The Freshpaint dashboard provided real-time insights into wh=
ere data was being sent and ensured HIPAA compliance.</p>
</li>
<li data-start=3D"211" data-end=3D"319">
<p data-start=3D"213" data-end=3D"319" style=3D"mso-line-height-rule:exactl=
y; line-height:115%"><span style=3D"font-weight: bold;">Enable compliant ma=
ps and video hosting</span>: CU Medicine replaced Google Maps with Freshpai=
nt=E2=80=99s compliant solution, and re-uploaded video content on their web=
site, enabling patient engagement without privacy risks.</p>
</li>
</ul>
<p data-start=3D"567" data-end=3D"652" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">This strategic move not only protected patient privacy=
 but also empowered CU Medicine's marketing team to operate with renewed co=
nfidence and efficiency.=E2=80=8B</p>
<p data-start=3D"567" data-end=3D"652" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">&nbsp;</p>
<p data-start=3D"654" data-end=3D"733" style=3D"mso-line-height-rule:exactl=
y; line-height:115%"><span style=3D"font-weight: bold;">Get the full story =
here</span>: <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNn=
W-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlVH3qn9gW7Y8-PT6lZ3llW49Y_jG3=
_ycYWW6ppxv58YBn2DW42Q09R4tsQqzW7BxD-75wR-nBW4gtfBb4bmbQ9W3V-yF91_0Bv6MkdLX=
kV3KPqW8tjzRB6sQtVNW8y6y4S6hxp0sW8W092z6pqBsGW13sKt48FhPMrV599Bk1RpNNGW6NM5=
fg2g3J6dW23y3VR1RplYqW8Y8sv54vCLBpW7MYcGg862zpcW3ZyNd57xNC-XW5LsQLS20Hm7TVs=
PpKX6TqKRXW3JK7Ft92gcr7W1SQj5k4VWsMyVjS7Hp6M3x0-W46ZzWP3Bv9FVVrBnY55W77kpW2=
hRQll8xF4lsW5m9hZ98hf0N4f2QCNpz04" rel=3D"noopener" style=3D"color:#ee5757"=
 data-hs-link-id=3D"0" target=3D"_blank">How CU Medicine Ensured Data Priva=
cy and Compliance with Freshpaint=E2=80=99s Healthcare Privacy Platform</a>=
</p></div></div></td></tr></tbody></table>
</div>


    
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th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
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<div id=3D"module_1736290861401_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629086139=
83" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362908613983_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%"><span style=3D"color: #24303e;">Industry =
News</span></h1></div></div></td></tr></tbody></table>
</div>


    
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  </div>
  <div id=3D"module_1700086698782" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
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<div id=3D"module_1700086698782_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_170008669875=
83" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17000866987583_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height=
:115%">Privacy-related class action lawsuits continue to rise, and the late=
st comes from Seattle, where Virginia Mason Medical Center has agreed to a =
$3.5 million settlement over allegations of sharing patient data with third=
-party advertisers like Facebook and Google without consent.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p data-start=3D"84" data-end=3D"203" style=3D"mso-line-height-rule:exactly=
; line-height:115%">For healthcare marketers, this underscores the importan=
ce of safeguarding patient information and ensuring compliance with data pr=
ivacy regulations. Privacy-first marketing is essential to maintain trust a=
nd avoid legal repercussions.=E2=80=8B</p>
<p data-start=3D"84" data-end=3D"203" style=3D"mso-line-height-rule:exactly=
; line-height:115%">&nbsp;</p>
<p data-start=3D"205" data-end=3D"280" style=3D"mso-line-height-rule:exactl=
y; line-height:115%"><span style=3D"font-weight: bold;">HealthExec has the =
scoop here</span>: <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+1=
13/cNnW-04/VX3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlTP5nXHsW69t95C6lZ3nQW8=
q-K2M3bSbq3W2Vh0_C4vw185W5qCD6B8W61VhVX9hJ62XhdjYW7-RfCy5wQVSVW4GXnlB5b6CHQ=
W254YfM3R-s6pW5B6nZV8GS46WW5xdVCG8h8mFfW25PDQd3_dtqPW8WKH__13G-jDW6JqqLP6t3=
n78W1LGzcH6KSJP0N8tjWr4ss2HvW47PfxZ8VBmQZW6Mk5bj7sJj-8W5W9mwN58JZF3VT6y4j46=
X9yCVgGCV26n3WqYW3zDKsC8T7mQVW49R0mP558kryW3CQsNm4_44RbW5l3z334K5YlgN8H3Spz=
HWjSvW8vtZCc2wSTg7W7_jC6L8FvlxgW7GZCxK7JgQ4xW8-hB2D6-wlkGW7DnLwF5dpbbnW2lsd=
4f6Lf9Y4W80b16k6Hf09YVqNpHV8YlhNcN2LGGsmypq6mW4jnJX77dwbFnW8VZzs37-qTCdW5Lw=
61D5XGt7Sf6lDGTM04" rel=3D"noopener" style=3D"color:#ee5757" data-hs-link-i=
d=3D"0" target=3D"_blank">Hospital faces $3.5M settlement after sharing pat=
ient data with Facebook</a></p></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:brea=
k-word; padding:20px"><div id=3D"hs_cos_wrapper_module_17158806869771" clas=
s=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"none" bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align:top"=
 width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#243=
03e; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #61dabf;width:95%;marg=
in:0 auto;"></p>
      
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17024954571952"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17024954571952_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height:11=
5%"><span style=3D"color: #24303e;">Thanks for reading, see you next week!&=
nbsp;</span></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
color: #24303e;"><span style=3D"font-weight: bold;">Loving our newsletter?<=
/span> <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/V=
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mVr4Q9kh56FW1B9GVS7cY4vXN4DNyxFrYPb_W4YTgs337-y2QW1tCTb38yv2pZN4RpGXzVfTqcW=
3ncZ1m8-qft8W4b4TQr5fq2CmW1TB8tC2mTzZMN5tvR3LfLTnSV17W9J1scfVfVt5Hgj7N2-R0W=
2gvtrK5835bMW3LsnX947cMnSW7CDsKx7nMxykW1RY2Wm7WP1rZW4n2Tjv9gpzZ1W1q_h2P7Qrt=
gwW1SG_FW6T3K6xN73Sx9bb6_08N6LYPBnHZMvWW4YZfjB4ljJCQN1kv8G592NNFW6w0qTV7jfZ=
stW4d3YDY3BVGBSf8xPDcv04" rel=3D"noopener" style=3D"color:#ee5757" data-hs-=
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<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p></div=
></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17158680375493" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
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      <td align=3D"right" valign=3D"top" style=3D"font-family:Arial, sans-s=
erif; color:#24303e; word-break:break-word; text-align:right; padding:0px; =
font-size:0px">
        <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/=
VX3bFN5GG3Z7W2pDVn_8F8YzsW52hptB5sRHMyMLtlVH3qn9gW7Y8-PT6lZ3n2W4RnYD-6hqwW8=
N4g5q-TmBGVLW8Z_YxF98krr_VDY7yM7tK2SsW3lcggK5q2KLXW2B6ZWB5N5qKRN2v4qyB30MC0=
W7W3YzW3K8_9NW5SS3Cs9bbxXfW4mNw8F70pm1MV-Sx9S6rZVLZW2Hsv9H9lZKtpV4yPwX1QxGS=
1W8NnD8_4gJyq1VdpZyQ5j3ZBhW4PG84r8tzH84W2nFdS91pKxwpW2vwvrH56Wn9HW2thZkz3pH=
qnTW9fJN8H41qlh9W6jX8Rh5K3PxnW6mlLbq297C0pW537T9p6t2QlJW4-Cbdy8zbzzfVk_ncm4=
HhHb_W5M3JLv6sN_bvf6W-kL204" target=3D"_blank" style=3D"color:#00a4bd" data=
-hs-link-id=3D"0">
        <img alt=3D"Marketing Budget Ad - Set 2 V1 (1200 x 628 px)" src=3D"=
https://hs-6516988.f.hubspotemail.net/hub/6516988/hubfs/Marketing%20Budget%=
20Ad%20-%20Set%202%20V1%20(1200%20x%20628%20px).png?width=3D1200&amp;upscal=
e=3Dtrue&amp;name=3DMarketing%20Budget%20Ad%20-%20Set%202%20V1%20(1200%20x%=
20628%20px).png" style=3D"outline:none; text-decoration:none; border:none; =
max-width:100%; font-size:16px" width=3D"600" align=3D"middle">
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Gifari Industries - BD Cyber Security Team