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Date: Thu, 19 Sep 2024 11:01:07 -0500 (CDT)
From: Apptio <mail@apptio.com>
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To: michael@oaksviewic.com
Message-ID: <298901713.635738446.1726761667343@abmktmail-batch1f.marketo.org>
Subject: 6 steps to launch a successful app rat initiative
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Cull Redundant Business Applications and Services
IT portfolios start out lean, but before you know it, =E2=80=9Cnew and impr=
oved=E2=80=9D applications are added to the portfolio. Without the old ones=
 being retired, your organization=E2=80=99s IT budget begins to cave under =
the weight of this excess capability. Contributing factors include shadow I=
T, siloed purchasing, and the sheer complexity of governing IT.

=C2=A0

The solution? An application rationalization (app rat) initiative.

=C2=A0

Read this ebook <https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVqfy7AE1g9mjmvrK=
OucqhBpXcD90A9ZbXATOtH2TKyD3r_uCRKNqohGfqgrxBHwxIYbraygA=3D> to discover:

=09- The criticality of app rat in protecting your IT budget
=09- 5 reasons app rat initiatives fail
=09- A step-by-step framework to successfully execute application rationali=
zation
Learn more <https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVqfy7AOFTiYhDUBAnst-U=
d7KTutpWmNXy2CHPVmbr9qv_th0CoNvukBXk0bHHx6kpIV3OxnQ=3D>
Make every tech dollar deliver value for your business.

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<body class=3D"body" bgcolor=3D"#e4e4e4" id=3D"body" style=3D"-webkit-text-=
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bility:hidden; opacity:0; color:transparent; mso-line-height-rule:exactly; =
line-height:0; font-size:0px; overflow:hidden; border-width:0; display:none=
 !important;">Your definitive framework for application rationalization </d=
iv>
<div style=3D"text-align: center"><font face=3D"Verdana" size=3D"1">To view=
 this email as a web page, <a href=3D
"https://go2.apptio.com/v/OTM1LUNUSC00NjkAAAGVqfy7AG2VS4zHiY9xDPUl9EOMeFFtq=
qOog4rPpwNPBU6CMRX3RdeO8CDK7tOllmP3SfQLeSM=3D"
>click here</a><br /><br /></font></div>
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size=3D"true">=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVqfy7AIy8V3Dq3CAGolFUQU5ttuAI5Bq=
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</tr>=20
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=3D"0" cellspacing=3D"0" class=3D"module-white mktoModule" id=3D"spacer15ef=
658c97-1e36-422e-b301-4321986747d1" border=3D"0" role=3D"presentation">=20
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<tbody>=20
<tr style=3D"line-height:1px;">=20
<td style=3D"-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyph=
ens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;line-h=
eight:35px;font-size:35px;" height=3D"35px">&nbsp;</td>=20
</tr>=20
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<table class=3D"module-white mktoModule" id=3D"H2Headline" width=3D"100%" b=
order=3D"0" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" style=3D"w=
idth: 100%;" role=3D"presentation">=20
<tbody>=20
<tr>=20
<td>=20
<table width=3D"83%" align=3D"center" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td id=3D"white-h2-announce-title" style=3D"text-align:left;"> <h2>=20
<div class=3D"mktoText" id=3D"h2" style=3D"font-weight:bold;font-size: 28px=
; line-height: 32px; mso-line-height-rule:exactly;mso-line-height-alt:32px;=
">=20
<div>
 Cull Redundant Business Applications and Services=20
</div>=20
</div> </h2> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table class=3D"module-white mktoModule" id=3D"gray-section" width=3D"100%"=
 border=3D"0" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" style=3D=
"width:100%;" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td>=20
<table width=3D"83%" align=3D"center" role=3D"presentation">=20
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<tr style=3D"line-height:1px;">=20
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<div class=3D"mktoText" id=3D"openText" style=3D"mso-line-height-rule: exac=
tly;">=20
<p>IT portfolios start out lean, but before you know it, =E2=80=9Cnew and i=
mproved=E2=80=9D applications are added to the portfolio. Without the old o=
nes being retired, your organization=E2=80=99s IT budget begins to cave und=
er the weight of this excess capability. Contributing factors include shado=
w IT, siloed purchasing, and the sheer complexity of governing IT.</p>=20
<p>&nbsp;</p>=20
<p>The solution? An application rationalization (app rat) initiative.</p>=
=20
<p>&nbsp;</p>=20
<p><a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVqfy7AC0_wcyUgYQRwUZJeXHkDhXARNo=
nssqzAZ8qr8P1vDjuOlKWKgP8x1j0r3RerqRUiPY=3D" target=3D"_blank" id=3D""
>Read this ebook</a> to discover:</p>=20
<ul>=20
<li>The criticality of app rat in protecting your IT budget</li>=20
<li>5 reasons app rat initiatives fail</li>=20
<li>A step-by-step framework to successfully execute application rationaliz=
ation</li>=20
</ul>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table width=3D"100%" align=3D"left" cellpadding=3D"0" cellspacing=3D"0" cl=
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<table width=3D"83%" cellpadding=3D"0" cellspacing=3D"0" style=3D"width: 83=
%; display: block; text-align: left;" role=3D"presentation">=20
<tbody>=20
<tr>=20
<td align=3D"center" class=3D"leftm">=20
<table width=3D"200" height=3D"40" border=3D"0" align=3D"left" cellpadding=
=3D"0" cellspacing=3D"0" style=3D"width: 200px; height:40px;" role=3D"prese=
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<tbody>=20
<tr>=20
<td class=3D"buttoncolor" id=3D"button-blue">=20
=20
<div class=3D"button mktoText" id=3D"customBlue1">=20
<p><a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVqfy7AE1g9mjmvrKOucqhBpXcD90A9Zb=
XATOtH2TKyD3r_uCRKNqohGfqgrxBHwxIYbraygA=3D"
>Learn more</a></p>=20
</div>=20
 </td>=20
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</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
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=3D"0" cellspacing=3D"0" class=3D"module-white mktoModule" id=3D"spacer1563=
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<tbody>=20
<tr>=20
<td>=20
<table border=3D"0" style=3D"border: none" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td style=3D"-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyph=
ens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;line-h=
eight:35px;font-size:35px;" height=3D"35px">&nbsp;</td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table class=3D"module-blue-blade mktoModule" id=3D"ColorBlade" width=3D"10=
0%" border=3D"0" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" style=
=3D"width: 100%;" role=3D"presentation">=20
<tbody>=20
<tr>=20
<td width=3D"100%" height=3D"7px" style=3D"font-size: 7px;line-height:7px;"=
>&nbsp;</td>=20
</tr>=20
<tr>=20
<td>=20
<table width=3D"83%" align=3D"center" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td id=3D"blue-color-blade" style=3D"text-align:left">=20
<div class=3D"mktoText" id=3D"colorBladecontent" style=3D"font-size: 18px; =
font-weight: bold;">=20
<h4>Make every tech dollar deliver value for your business.</h4>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
<tr>=20
<td width=3D"100%" height=3D"7px" style=3D"font-size: 7px;line-height:7px;"=
>&nbsp;</td>=20
</tr>=20
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<tbody>=20
<tr>=20
<td>=20
<table align=3D"center" width=3D"83%" border=3D"0" cellpadding=3D"0" cellsp=
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<div style=3D"font-size: 0;">=20
=20
<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=
=3D"presentation" width=3D"100%" style=3D"padding-bottom: 40px;">=20
<tbody>=20
<tr>=20
<td><a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVqfy7APq_xhnV5lMMbwoAJTMaWgshxmV=
ZhaK-HrRSc_j03IZrvLwNvZQKSPY4iYs4NYeVM2o=3D"
><img alt=3D"Apptio - An IBM Company" src=3D"https://respond.apptio.com/rs/=
935-CTH-469/images/lightbg_apptio_logo_ftr.png" width=3D"130" height=3D"aut=
o" border=3D"0" hspace=3D"0" vspace=3D"0"></a></td>=20
</tr>=20
</tbody>=20
</table>=20
=20
=20
<table class=3D"social" align=3D"left" width=3D"auto" border=3D"0" cellpadd=
ing=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"float: left; dis=
play: inline-block; padding-bottom: 40px;">=20
<tbody>=20
<tr>=20
<td style=3D"color: #959595; font-family: 'Lato', Helvetica Neue, Helvetica=
, Verdana, Arial, sans-serif; font-size: 12px; line-height: 12px;">=20
<div class=3D"mktoImg" id=3D"std-footer-social-fb" mktoname=3D"Social #1" m=
ktolockimgstyle=3D"true" mktolockimgsize=3D"true" mktoimglink=3D"https://ww=
w.linkedin.com/company/apptio/">=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVqfy7AKRAIv_NXNP5H0pQDwjbh15fVix=
GB439Hk9RT8OIYqZ8wE-okY28_XcS1Hx-pZuG97Y=3D"
><img class=3D"social" alt=3D"LinkedIn" src=3D"https://respond.apptio.com/r=
s/935-CTH-469/images/Linkedin-959595.png" width=3D"17" height=3D"auto" bord=
er=3D"0" hspace=3D"0" vspace=3D"0" style=3D"display: block; vertical-align:=
 top;"></a>=20
</div> </td>=20
<td width=3D"30" style=3D"width: 30px;">&nbsp;</td>=20
<td style=3D"color: #959595; font-family: 'Lato', Helvetica Neue, Helvetica=
, Verdana, Arial, sans-serif; font-size: 12px; line-height: 12px;">=20
<div class=3D"mktoImg" id=3D"std-footer-social-li" mktoname=3D"Social #2" m=
ktolockimgstyle=3D"true" mktolockimgsize=3D"true" mktoimglink=3D"https://tw=
itter.com/Apptio">=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVqfy7ACeZAXlPIqRpGQTMMTd7yP5WE32=
cFFEuKPlP0MSPH37DHJFBzHpzbiG-Cc4tt9HZAb4=3D"
><img class=3D"social" alt=3D"twitter X" src=3D"https://respond.apptio.com/=
rs/935-CTH-469/images/x-twitter_959595.png" width=3D"21" height=3D"auto" bo=
rder=3D"0" hspace=3D"0" vspace=3D"0" style=3D"display: block; vertical-alig=
n: top;"></a>=20
</div> </td>=20
<td width=3D"30" style=3D"width: 30px;">&nbsp;</td>=20
<td style=3D"color: #959595; font-family: 'Lato', Helvetica Neue, Helvetica=
, Verdana, Arial, sans-serif; font-size: 12px; line-height: 12px;">=20
<div class=3D"mktoImg" id=3D"std-footer-social-tw" mktoname=3D"Social #3" m=
ktolockimgstyle=3D"true" mktolockimgsize=3D"true" mktoimglink=3D"https://ww=
w.youtube.com/user/Apptio">=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVqfy7ADMZovI8rAt6xrSdBZII9NxCbp2=
m87eN-7_2EMaFttr4JL4AFzLElRE2JGF2ufem2tg=3D"
><img class=3D"social" alt=3D"youtube" src=3D"https://respond.apptio.com/rs=
/935-CTH-469/images/youtube-959595.png" width=3D"21" height=3D"auto" border=
=3D"0" hspace=3D"0" vspace=3D"0" style=3D"display: block; vertical-align: t=
op;"></a>=20
</div> </td>=20
<td width=3D"30" style=3D"width: 30px;">&nbsp;</td>=20
<td style=3D"color: #959595; font-family: 'Lato', Helvetica Neue, Helvetica=
, Verdana, Arial, sans-serif; font-size: 12px; line-height: 12px;">=20
<div class=3D"mktoImg" id=3D"std-footer-social-yt" mktoname=3D"Social #4" m=
ktolockimgstyle=3D"true" mktolockimgsize=3D"true" mktoimglink=3D"https://ww=
w.apptio.com/get-started/?utm_source=3Dmarketo&amp;utm_medium=3Demail">=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVqfy7AB9L78C-MaPZ6rWYOSOK20FPKXI=
UA8St2karr9df1QAaNnFKzw8QFwWCB1oeSBy_PiM=3D"
><img class=3D"social" alt=3D"Contact Us" src=3D"https://respond.apptio.com=
/rs/935-CTH-469/images/emailus-959595.png" width=3D"23" height=3D"auto" bor=
der=3D"0" hspace=3D"0" vspace=3D"0" style=3D"display: block; vertical-align=
: top;"></a>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
=20
</div> </td>=20
</tr>=20
<tr>=20
<td class=3D"legal" style=3D"color: #959595; font-family: 'Lato', Helvetica=
 Neue, Helvetica, Verdana, Arial, sans-serif; font-size: 11px; line-height:=
 18px; padding-bottom: 40px; text-align: left;">=20
<div class=3D"mktoText" id=3D"disclaimerText" mktoname=3D"Disclaimer">
 For questions regarding privacy and protection of your personal informatio=
n read our=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVqfy7AFCBciVoIprs7mE9kbKxifVr2pM=
hcEVQuqdLEGUzFcLhgz5Sa_oJLdIvCqbPDl0xsKE=3D" target=3D"_blank" id=3D"" titl=
e=3D"Read our Privacy Policy"
>privacy policy</a>.=20
<br>=20
<br>=20
<strong><a style=3D"color: #666; font-weight: bold;" href=3D"https://respon=
d.apptio.com/UnsubscribePage.html?mkt_unsubscribe=3D1&mkt_tok=3DOTM1LUNUSC0=
0NjkAAAGVqfy7AEeQg2nlrjR_1047YtwMdoJ1nBGQfiXMO-uYk6YB0ZxG0edNwB9HvgK-5HA_P_=
M2IzU0S67K8iST03tn-5bpl8N94LDqHxPBIMNSZbfo&amp;utm_source=3Dmarketo&amp;utm=
_medium=3Demail" target=3D"_blank" id=3D"" title=3D"Manage your email prefe=
rences here">Unsubscribe or manage your preferences</a></strong>=20
<br>=20
<br>11100 NE 8th Street, Ste 600 Bellevue, WA 98004 USA=20
<br> 2024 Apptio, an IBM Company. All rights reserved.=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
</center></td>=20
</tr>=20
</tbody>=20
</table>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table></td>=20
</tr>=20
</tbody>
</table>=20
=20
=20
</div>=20
</center>  =20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVqfy7AG7MJuQieAJxoN2OwtqL88fSEIU=
qr81kd2P4nRe5q79iDx1-eVebrxI9uPqDP0oP15M=3D"
></a>
<img src=3D"https://go2.apptio.com/trk?t=3D1&mid=3DOTM1LUNUSC00NjkAAAGVqfy7=
AM2XXfUKkCtpBVjTx0VyXDFVFG_trZct_PFA3y2NOYsY0o3iah805nBNgKqUPophlktL6PrIz1z=
zYnmySj4BtbhskgXqDLCb5XnPbT8Fa4Re7QXVxc4Obz34fzOLKFCCGA-ntO3h8JNDJA" width=
=3D"1" height=3D"1" style=3D"display:none !important;" alt=3D"" />
</body>
</html>
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Gifari Industries - BD Cyber Security Team